Articles

Think back to the last big investment you made. Be honest with yourself. Was there a moment right before you pulled the trigger when you wondered, “Is this really a good idea?” Now, think back to a time when you didn’t have that moment of doubt nagging in the back of your mind. With childlike […]

The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]

Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products […]

By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And […]

1. Do you know your market? A strange phenomenon of the online marketing world that continues to baffle me is the number of business startups that have no real idea who or what their targeted market is.  Even though the world of Internet marketing has existed since well back in the previous century, there still […]

  Our client Kipod enables security video monitoring at Game of Thrones film set. Game of Thrones show is full of dangerous creatures: dragons, wights, White Walkers and, after all, Queen Cersei Lannister herself. However, what is going on behind the scenes usually remains completely private and thus has to be properly secured. And in […]

Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines. […]

Search engines such as Google, increasingly go for target group specific content. Google users should receive a result that is individually tailored to their search inquiry. Google is increasingly relying on the direct delivery of matching keywords and information that are directly displayed to the Google user in the search result. As a result, SEO […]