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  • Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)
    10.28.2020
    Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)

    Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

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    B2B   /   Business   /   Lead Generation   /   Marketing   /   Sales
  • How Outsourcing Lead Generation Leads to Better ROI
    10.28.2020
    How Outsourcing Lead Generation Leads to Better ROI

    It can be tempting to take on lead generation in-house. There’s an insurmountable amount of advice, strategy, courses, and tactics on how to do your own lead generation. But if you stop to consider the cost of conducting your own lead generation strategy, the ROI of outsourcing lead gen really starts to stack up. According […]

    admin
    B2B   /   Lead Generation   /   Marketing   /   North American Market
  • Why Omni-Channel Lead Generation Works
    08.12.2020
    Why Omni-Channel Lead Generation Works

    What does Omni-channel Mean?  Omni is Latin for ‘all’. Omni-channel simply means that you use all of your channels, that blend into  one cohesive experience. For example, using an omni-channel retail strategy means using your social media, in-store service, online retail platform and advertising to attract prospects through the various stages of your sales funnel.  […]

    admin
    B2B   /   Lead Generation   /   Marketing   /   Sales
  • Why Outbound Lead Generation Services Trump Virtual Conferences
    07.15.2020
    Why Outbound Lead Generation Services Trump Virtual Conferences

    In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]

    admin
    B2B   /   Lead Generation   /   Marketing   /   North American Market   /   Sales
  • Martal Group Helps Companies Save Big & Win Big
    06.21.2019
    Martal Group Helps Companies Save Big & Win Big

    Voice services ensure that clients are always connected and updated. Not only do voice services serve customers, but they also have been shown to save companies 50-70% on costs by cutting maintenance fees on other communication devices. So, it’s obvious that your company should invest in voice services, but which firm to choose is the […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing   /   North American Market
  • Beyond the Home Front:  Marketing Effectively in North America
    04.11.2017
    Beyond the Home Front: Marketing Effectively in North America

    1. Do you know your market? A strange phenomenon of the online marketing world that continues to baffle me is the number of business startups that have no real idea who or what their targeted market is.  Even though the world of Internet marketing has existed since well back in the previous century, there still […]

    admin
    Articles   /   B2B   /   Business   /   Marketing   /   North American Market
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