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  • Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)
    10.28.2020
    Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)

    Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing   /   Sales
  • Online Competitor Analysis – Why and How
    06.09.2017
    Online Competitor Analysis – Why and How

    By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And […]

    admin
    Articles   /   B2B   /   Business   /   Marketing
  • Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign
    06.07.2017
    Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign

    The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank […]

    admin
    Crowdsoursing   /   Marketing   /   SEO
  • Paid search results versus organic search results
    02.22.2017
    Paid search results versus organic search results

    Do you have to pay to be found? The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to […]

    admin
    Advertising   /   SEO
  • Generating leads online: the 10 best tips
    02.07.2017
    Generating leads online: the 10 best tips

    In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]

    admin
    Business   /   Lead Generation   /   Marketing
  • Landing Page: Build Cleverly and Avoid Mistakes
    01.25.2017
    Landing Page: Build Cleverly and Avoid Mistakes

    Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made […]

    admin
    Marketing   /   SEO
  • Use of Images and Videos on Websites
    07.06.2016
    Use of Images and Videos on Websites

    Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines. […]

    admin
    Articles   /   Business   /   Marketing
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