The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is [...]
Sentiment analysis – What do people think of us? Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, [...]
1. Do you know your market? A strange phenomenon of the online marketing world that continues to baffle me is the number of business startups that have no real idea who or what their targeted [...]
Do you have to pay to be found? The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. [...]
Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage [...]
The term storytelling describes a very old cultural technique and a modern phenomenon. Storytelling in marketing and communication of companies has proven to be an effective strategy to attract [...]
