Take Your Business Global
business development for startups & business providers

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Reinvent Your Business
technology scouting & disruptive innovation
Bring Your Idea One Step Forward
early stage acceleration

WELCOME TO MARTAL CONSULTING GROUP

ABOUT US

Martal Consulting Group is an advisory firm and business development boutique, operating globally since 2003. Martal is catering a variety of services – B2B sales and marketing; outsourced business development & companies’ representation; start up capital; technology scouting and IP commercialization.

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With our advisory team, our clients align their sales, marketing and technology practices with their customers’ expectations and buying processes. As a result, they’re able to meet their sales forecasts more quickly, and accelerate their growth into new market segments. Our clients are across a wide and diverse range of industries, among them are  Clickworker, Vidmind, Incentives, Energtek, AlgoValue, Appscope, HWTV and other B2B technology companies that we helped to build a better sales and marketing machine, raise investment and commercialize technologies. Over the years Martal team has developed extensive domestic and international experience in Israel, North America and Europe.

Find out more about how we’ve helped other B2B companies find clients, commercialize technologies and accelerate their sales at testimonials.

Martal Services

A la carte menu

B2B sales and marketing

Martal assists B2B technology companies in cost-efficient penetration of new market segments. We reduce your time to market, market entry risk and business development costs.

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We solve common technology companies’ problems:

– Your company needs traction in North America to be acquired, but you don’t have any presence in the region.
– You have great technology but customers don’t fully get it.
– Your sales team needs more high quality leads

Find out more about how we helped B2B companies accelerate their sales at testimonials

Start-up capital

Martal helps advance innovation community – we serve as investment experts for entrepreneurs and we foster investor relations across the community.

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Do you have a fundable idea or project @ whatever stage you’re at?

Can you protect your IP? Have you developed business plan for sales, marketing and product development? Does it need professional touch? Contact us, and we’ll give you feedback on your state of funding readiness and what you might do to move ahead. We introduce start-ups to potential investors in our international network and directly engage in investment raising process representing our clients at road shows and conferences.

Technology Scouting

Martal serves corporate clients, looking for disruptive technologies to grow their businesses. We carefully built our Open Innovation network since 2003,

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partnering with Universities, Incubators and Accelerators to speed up targeted technology screening for corporate clients. The screening starts with identifying corporate technology needs and mapping entities engaged in R&D activities in related fields.  The actual process outcome, following due diligence, technology analysis, rating and selection, enables us to find the most promising technologies that only few corporations manage to find themselves. We guarantee our corporate clients diversified high quality deal flow, making hundreds of introductions to innovative technologies.

Tech Transfer

Martal team is specializing in identification of commercially viable emerging technologies, seeking out of new commercial outlets for intellectual property and obtaining government grants.

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As contracted business development agents we contribute to connections with global industrial partners and investors. Our team assists in the creation of research collaborations, facilities and patent leasing, negotiating sponsored research, and in the formation of spin-off ventures. Tech transfer contracts often involve projects “GoNoGo”assessment – risk analysis (potential factors that could prevent to enter the market), market potential evaluation and technology innovation expertise. GoNoGo reports also provide preliminary patentability assessment and project commercialization feasibility scorecard.

Open innovation - IP portfolio evaluation

Martal searches for disruptive technologies on behalf of our corporate clients. We welcome Tech Transfer Licensing directors and entrepreneurs

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looking to expose their technologies to global corporations. Send us your technology brief and reveal new commercialization opportunities. IP portfolio evaluation stages include:
1) Preliminary assessment of technology commercial potential (involving expert opinion surveys)
2) Selection of the most promising developments in terms of their commercial potential for in-depth examination.
3) In-depth due diligence, commercial potential analysis, industry analysis and positioning.
4) Assessing commercialization options
5) Complete due diligence and develop documents set (business plan, presentation, teaser) for corporate clients.

Contract Management & Optimization

Martal experts assist revenue generating companies to optimize financial performance by professionally managing contracts & financial processes:

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– Licensing and service contracts analysis and cost saving policy    implementation
– Revenue share contracts management and optimization
– Product pricing analysis and recommendations
– Development of efficient and accurate financial processes
– Annual budget planning and business planning

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OUR CLIENTS

Startup Companies

AppScope

AppScope, Toronto based startup helps mobile developers [...]

HWTV

HWTV, Toronto based startup is making the hotel room better [...]

Clickworker

Clickworker is based in US and Germany, providing on demand [...]

Incentives

Incentives Solutions based in Israel, is a global provider [...]

Indoorgo

Indoorgo ltd based in Israel, is developing indoor location [...]

WiFunTV

WiFunTV ltd based in Israel, is developing indoor location [...]

ClipSense

ClipSense based in Israel, is launched to generate context [...]

Vidmind

Vidmind based in Israel provides turnkey cloud TV platform [...]

Orbomed

Orbomed, based in Israel, is developing hysteroscope for [...]

Memic

Memic Innovative Surgery, based in Israel, is developing a [...]

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Corporate Clients

Partner Communications

Partner Communications is a mobile network operator, [...]

BDO Ziv Haft

BDO Ziv Haft is a dynamic and business oriented accounting [...]

Magal S3

Magal S3 offers a broad portfolio of unique products‚ [...]

Teva

Teva develops, manufactures and markets generic and branded [...]

ADAMA

ADAMA Agricultural Solutions Ltd. (former Makhteshim Agan) [...]

Keter

Keter is a global market leader in quality plastic home and [...]

Media & TV
Tech. Research Groups

OUR CLIENTS MAKING HEADLINES

OUR CLIENT KIPOD VIDEO ANALYTICS IN THE NEWS

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Security video monitoring

Game of Thrones show is full of dangerous creatures: dragons, White Walkers and, after all, Queen Cersei Lannister herself. However, what is going on behind the scenes usually remains completely private and thus has to be properly secured.

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State Monitoring System for Public Safety

A global video surveillance system with an artificial intelligence engine shall be deployed across the country and connect about 400 000 cameras to 100 000 users from police, motor inspection, state security service, custom authorities and other services.

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Video Content Search & Alarm Monitoring

A new breed of video surveillance systems is emerging, which are optimized for searching big video data, like Google searches the Internet.

One of the examples is Kipod developed by a startup in Toronto.

OUR CLIENT CLICKWORKER IN THE NEWS

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Security video monitoring

Want to do something really big and comprehensive, but don’t have the time or the resources to do it yourself? The solution has long been crowdsourcing—thousands of volunteers contributed to the Oxford English Dictionary in the 19th century, for example.

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State Monitoring System for Public Safety

The leading micro tasking website, Clickworker, has again proved its top position in the Industry as it was awarded the number one ranking in a poll carried out by “Ranker”. The poll, in which more than 4000 independent Internet users voted, has ended with Clickworker being the top company among the 50 best companies in the same niche.

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Video Content Search & Alarm Monitoring

Clickworker, one of the leading providers of crowdsourcing solutions, is partnering with Streetspotr, the European pioneer in the field of mobile crowdsourcing. The two companies are combining their offerings for an integrated solution of mobile image capture and analytics, for its clients in the retail- and travel industry.

MORE NEWS FROM OUR CUSTOMERS

Vidmind
Vidmind

Vidmind, Israeli startup, represented by Martal leads cloud TV revolution. Watch Vidmind’s CEO Interviewed at Connected Media Live at NAB 2014, a major media industry event.

Ray To Go
Ray To Go

This promising startup that Martal represents is aiming to change the way people text while driving. Watch CBS NEWS coverage on new device for eyes free texting while driving.

Energtek
Energtek

Watch our client in energy sector Energtek Inc., a global leader in hi-tech natural gas solutions and Adsorbed Natural Gas technology, announcing annual revenues boost.

CLIENT TESTIMONIALS

  • During the time I have known Martal’s CEO, he has distinguished himself as an energetic pioneer in the fields of tech transfer management. Hence, in 2011, we hired Martal to execute 2-phase patent portfolio evaluation.

    IGOR ROZHDESTVENSKY
    IGOR ROZHDESTVENSKY PHD, SENIOR STAFF, DEPT FOR COMMERCIALIZATION OF INNOVATIONS AND TECH TRANSFER, ST.PETERSBURG STATE UNIVERSITY
  • I worked with Martal’s team supervising an MBA independent study where four students wrote a business plan for an early stage medical device business. … Martal’s CEO struck quite a good balance of providing structure and expectations but also letting the students figure out how to get things done. Overall, I would recommend future collaborations of this type with Martal.

    MATTHEW GRENNAN
    MATTHEW GRENNAN ASSISTANT PROFESSOR AT ROTMAN SCHOOL OF MANAGEMENT, UNIVERSITY OF TORONTO
  • For about 5 months, I have been Martal's supervisor in a project which involved screening and rating technologies from Universities and research laboratories. I found Martal’s team to be consistently professional, tackling all assignments with dedication

    SAUL REICHMAN
    SAUL REICHMAN PHD, VICE PRESIDENT, THE CHALLENGE FUND
  • I endorse Martal Consulting for providing business consulting services related to screening and evaluating academic IP portfolio…Martal consultants, led by Vitaly, are involved in every stage of commercialization process, starting from GoNoGos for applied research patent filing and ending up in technology licensing or spin-of launch. I endorse Martal CEO as organized and very efficient professional with excellent social skills.

    ALEX ZINIGRAD
    ALEX ZINIGRAD CEO, ARIEL R&D COMPANY CEO
  • Martal’s CEO was working for ETV Motors to prepare business plan… he upholds considerable technical capacity and combines it very well with his business oriented skills. He is very competent to conduct market and technology reviews and analysis. He is quick in delivery and the manner he presents the material is comprehensive with clear bottom-lines.

    DR. ARIEH MEITAV
    DR. ARIEH MEITAV CTO, ETV MOTORS LTD
  • Martal Group, led by Vito, assisted in planning the launch of a new clinic branch in Oakville under the direction of Dr. Igor Wilderman. Martal Group negotiated deals with business partners as well as generated patient referrals by directly approaching referral sources and lead generators. The goal of Martal Group was maximization of operational revenues. Overall I would recommend to hire Vito for business development and project management or similar projects.

    IGOR WILDERMAN
    IGOR WILDERMAN Medical Director of Wilderman Medical Clinic, Chronic Pain Clinic and Canadian Centre for Clinical Trials
  • Martal Group has a long term agency contract with Vidmind, Vito is the backbone of pre sales process. He is personally involved in lead generation, business development and content partnerships in Canada and US. His ideas and management practices are essential to getting results.

    DANNY PELED
    DANNY PELED CEO, Vidmind
  • Martal Group is our outsourced lead generation partner in North America, introducing AlgoValue SaaS platform to funds, incubators and startups. Martal CEO is personally involved in lead generation and demo training sessions setup, introducing high quality B2B leads.

    RAPHAEL MEYARA
    RAPHAEL MEYARA CEO, AlgoValue
  • We hired Martal Group for 12 month business development contract aimed to expand our technology partnerships in US in 2014. The group team was very resourceful in generating new leads, actively scouting proposals and negotiating deals with new partners. We also valued great perks like, business planning and marketing collateral review.

    LEV ZAIDENBERG
    LEV ZAIDENBERG Chairmen, Energtek Inc.
  • Martal Group was contracted by WiFunTV ltd. for a 14 month period. As I don’t like consultants, I approached Martal very skeptically. However, I was intrigued with their personal attitude and process that resulted in product definition & beta client acquisition. Martal CEO directly contributed to 750K$ investment round closing.

    ED RITSNER
    ED RITSNER CEO, WiFunTV
  • B2B marketers are often frustrated because they have one of the planet’s most difficult jobs — getting quality leads. We are happy with Martal Group engagement, as they helped us get our feet on the ground in North America and provided a diversified high quality lead flow, making hundreds of introductions to potential clients that resulted in first contract signed in 2 months.

    CHRISTIAN ROZSENICH
    CHRISTIAN ROZSENICH CEO, Clickworker GMBH
  • The key for the B2B marketer is to be fully informed in relation to the product or service being sold.  This understanding must cover not only the technical details of the offering, but also problem resolution.  AppScope product sale is very technical and requires deep understanding of testing process; with Martal team help we were able to get first Beta clients in 3 months.

    DENIS MISHIN
    DENIS MISHIN Founder, AppScope�

We are empowered by passion and enthusiasm.

MARTAL IN THE NEWS

MEDIA COVERAGE FOR OUR PROJECTS AND MORE

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Creating economic value from technologies

Vitaly Vishnepolsky, CEO of Martal Group, a company which promotes Israeli entrepreneurs abroad said: “We know how to create economic value from technologies

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….we come into the picture at the advanced development stage and help young entrepreneurs turn the technology into a commercial idea with real marketable value, find business partners and investors…”

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MENTIONED IN NEWS

Israel-Skolkovo Gateway Center with the support of the Skolkovo Foundation conducted the third annual venture fair in Tel Aviv on October 24

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which brought together more than 60 representatives of Russian and Israeli start-ups, leading representatives of Israeli venture capital industry, the leaders of technological incubators and a number of senior leaders of the Russian innovation fund. Recall that the agreement on the establishment of Israel-Skolkovo Gateway with the management of Martal company…. took place in … 2011. “

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The Skolkovo Foundation provides grants to Israeli start-ups

Vitaly Vishnepolsky said, “It is not easy to raise funds, which includes leveraging from foreign countries, while a bi-national start-up company

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i.e. a mini-consortium of two companies, offers a solution to this problem. This model simultaneously offers many other advantages, such as penetration of the local market, and facilitating compliance with local laws and taxes..”

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Russians learn tech monetization in Israel

According to Vitaly Vishnepolsky, …the Russian colleagues at Skolkovo are very interested in having their scientists learn in Israel how to monetize their inventions….”

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Business Incubator Ingria Launches New Program with Martal Group

Business Incubator Ingria has signed partnership agreement with Martal Group. 

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This document is a important part of Ingria`s international program GoGlobal helps startups to enter to foreign markets. The parties intend to provide expert support to existing and potential residents of Ingria, to present their projects to investors from partner networks and to carry out joint training programs for startups.

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COOPERATION BETWEEN CANADA AND MACEDONIA TO A HIGHER LEVEL

Macedonia2025 is delighted to announce the successful completion of the Canadian Days in Skopje. 

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The event featured more than 30 panelists who shared their insights and carried discussions with a diverse audience of 200 participants.Mr. Vishnepolsky presented the ways in which Martal Group has helped many tech startups to commercialize their products and services, which has resulted in their listing on stock exchanges and gaining serious venture capital.

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Great opportunity for startups to connect to global investors

Martal Capital Founder Vitaly Vishnepolsky along with other investors & entrepreneurs flew half way across the world to experience#‎AXISTELAVIV2015. 

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It was an exciting 2 days filled with Israel’s finest startup pitches, keynote presentations, investor panels and first-class networking.

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Siberia Comes Shopping For Israeli Health Innovation

Hospital officials from Tomsk visited Israel to scout out biomed and telemed companies for the Siberian region’s new Medicine of the Future project.

OUR DEDICATED TEAM

  • Vito (Vitaly) Vishnepolsky
    Vito (Vitaly) Vishnepolsky Founder, CEO, Director Business Development

    Vito Vishnepolsky, MBA, is running Martal’s North American operations. An experienced entrepreneur, operations manager and business development executive

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    he leads Martal’s team of proffessional consultants. Vito has 13 years of experience in projects management and operation as well as business and financial analysis. In addition to private companies’ boards and international consulting, he served as Enterprise Guiding Program regional manager for Israeli Ministry of Industry, Trade and Labor.

  • Konstantin Ferdman
    Konstantin Ferdman New Media Consultant

    Konstantin Ferdman, MFA in Film and Television studies, specializes in managing TV and New–Media content.

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    His field of expertise is TV contentoffering including station management, programming, channel start-ups, regulatory affairs, and project management. His in depth experience was gained in consulting Telecom companies, where he initiated niche VOD channels and was involved in content programming and new media business models deployment.

  • Alex Zaidelson
    Alex Zaidelson IT expert

    Alex is a multidisciplinary hi-tech professional with rich experience in product management, business development and R&D.

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    He is passionate about technology, new products and ideas, has excellent analytic and presentation skills. Alexander started his career as Software developer, was a co-founder and VP Business Development at Nareos Inc., and currently serves as Director and Product Manager at We Fi Inc. As adviser, Alexander consults and coaches fellow entrepreneurs on how to define, build, manage and present their products, helping to shape ideas into product vision. Alexander holds an MBA from Tel Aviv University with specialization in Finance and Entrepreneurship and an MA in Applied Linguistics from St. Petersburg State University.

  • Lily Steiner
    Lily Steiner Strategic Alliances Consultant

    Lily is a serial entrepreneur with over 25 years of international business experience. She successfully pioneered consumer  products into

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    major retailers like  WalMart, Nordstrom, Bloomingdales, Macy’s. Lily also  developed new product categories and designs with major brands like Ralph Lauren, D.K.N.Y. Easy Spirit working with all aspects of retail. Lily has facilitated relationships for technology clients into Yahoo, Google & related corporations. 

  • Yanina Barkovsky
    Yanina Barkovsky Brand Development Consultant

    Yanina is our Brand development & Graphic Design consultant with a very aesthetic taste and touch. She gained extensive experience in brand development,

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    web, interface and graphic design, working at Peer TV, Aniboom, Veloxsites and other startup companies.

  • Evgeny Koloda
    Evgeny Koloda Solutions Architect/Consultant

    Evgeny is a strategically focused IT leader with 15 years of experience in planning, architecting, and delivering large-scale projects 

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     Evgeny proved his leadership skills managing diverse teams in USA, Canada and Europe under a very demanding trading/investment banking environment as a VP and Director of IT at Thomas Weisel Partners, Westwind Partners and Edgecrest Capital Investment Banking Firms. 

  • Joel Payne
    Joel Payne CREATIVE DIRECTOR

    Joel creates unique promo videos for our clients. With over 25 years in the entertainment industry, Joel has worked on over 40 triple “A” Video game titles as Art Director, Composer and Game designer.  

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     Joel worked with Disney imagineers as Lead Art Designer building various VR rides for Disney and later with Steven Spielberg. He is currently 2016’s featured Corel Painter Master and an internationally known Disney Fine Artist. Joel is the chief Creative Art Director for the Growums.com franchise and the Creative Director for the Friendlien.com lifestyle brand and cartoon series. With a vast history in Voice-over, Composing, Editing, writing, 3D modeling, animation and design, Joel is often referred to as a one man Pixar. 

  • Igor Rozhdestvensky
    Igor Rozhdestvensky PhD, CEO at Martal SPb

    Igor Rozhdestvensky graduated from the Physics Department of Leningrad State University. In 1995 he completed his PhD studies

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    in solid state physics at Western University, Ontario Canada. Igor has diverse experience, leading and consulting technology projects for the past 10 years; he served as CEO of Ingria business incubator, Senior executive at Dept of Commercialization and Tech Transfer, St.Petersburg State University and managing partner at Xmas Ventures.