WELCOME TO MARTAL CONSULTING GROUP
ABOUT US
Martal Consulting Group is an advisory firm and business development boutique, operating globally since 2003. Martal is catering a variety of services – B2B sales and marketing; outsourced business development & companies’ representation; start up capital; technology scouting and IP commercialization.
With our advisory team, our clients align their sales, marketing and technology practices with their customers’ expectations and buying processes. As a result, they’re able to meet their sales forecasts more quickly, and accelerate their growth into new market segments. Our clients are across a wide and diverse range of industries, among them are Clickworker, Vidmind, Incentives, Energtek, AlgoValue, Appscope, HWTV and other B2B technology companies that we helped to build a better sales and marketing machine, raise investment and commercialize technologies. Over the years Martal team has developed extensive domestic and international experience in Israel, North America and Europe.
Martal Services
A la carte menu
Game of Thrones show is full of dangerous creatures: dragons, White Walkers and, after all, Queen Cersei Lannister herself. However, what is going on behind the scenes usually remains completely private and thus has to be properly secured.
A global video surveillance system with an artificial intelligence engine shall be deployed across the country and connect about 400 000 cameras to 100 000 users from police, motor inspection, state security service, custom authorities and other services.
A new breed of video surveillance systems is emerging, which are optimized for searching big video data, like Google searches the Internet.
One of the examples is Kipod developed by a startup in Toronto.
When we search on Google or Amazon, we’re reminded of the improved capabilities of artificial intelligence over the last half decade.
What we often don’t realize is the role that human beings have in tagging and manually working through near-infinite reams of data to develop genuinely relevant search.
Want to do something really big and comprehensive, but don’t have the time or the resources to do it yourself? The solution has long been crowdsourcing—thousands of volunteers contributed to the Oxford English Dictionary in the 19th century, for example.
Clickworker, one of the leading providers of crowdsourcing solutions, is partnering with Streetspotr, the European pioneer in the field of mobile crowdsourcing. The two companies are combining their offerings for an integrated solution of mobile image capture and analytics, for its clients in the retail- and travel industry.
Oriient, Navin and Indoorgo want to help you navigate malls, museums, hospitals and airports without any need for installed hardware in the venue.
Vidmind, Israeli startup, represented by Martal leads cloud TV revolution. Watch Vidmind’s CEO Interviewed at Connected Media Live at NAB 2014, a major media industry event.
Watch our client in energy sector Energtek Inc., a global leader in hi-tech natural gas solutions and Adsorbed Natural Gas technology, announcing annual revenues boost.
CLIENT TESTIMONIALS
During the time I have known Martal’s CEO, he has distinguished himself as an energetic pioneer in the fields of tech transfer management. Hence, in 2011, we hired Martal to execute 2-phase patent portfolio evaluation.
I worked with Martal’s team supervising an MBA independent study where four students wrote a business plan for an early stage medical device business. … Martal’s CEO struck quite a good balance of providing structure and expectations but also letting the students figure out how to get things done. Overall, I would recommend future collaborations of this type with Martal.
For about 5 months, I have been Martal's supervisor in a project which involved screening and rating technologies from Universities and research laboratories. I found Martal’s team to be consistently professional, tackling all assignments with dedication
I endorse Martal Consulting for providing business consulting services related to screening and evaluating academic IP portfolio…Martal consultants, led by Vitaly, are involved in every stage of commercialization process, starting from GoNoGos for applied research patent filing and ending up in technology licensing or spin-of launch. I endorse Martal CEO as organized and very efficient professional with excellent social skills.
Martal’s CEO was working for ETV Motors to prepare business plan… he upholds considerable technical capacity and combines it very well with his business oriented skills. He is very competent to conduct market and technology reviews and analysis. He is quick in delivery and the manner he presents the material is comprehensive with clear bottom-lines.
Martal Group has a long term agency contract with Vidmind, Vito is the backbone of pre sales process. He is personally involved in lead generation, business development and content partnerships in Canada and US. His ideas and management practices are essential to getting results.
Martal Group is our outsourced lead generation partner in North America, introducing AlgoValue SaaS platform to funds, incubators and startups. Martal CEO is personally involved in lead generation and demo training sessions setup, introducing high quality B2B leads.
We hired Martal Group for 12 month business development contract aimed to expand our technology partnerships in US in 2014. The group team was very resourceful in generating new leads, actively scouting proposals and negotiating deals with new partners. We also valued great perks like, business planning and marketing collateral review.
Martal Group was contracted by WiFunTV ltd. for a 14 month period. As I don’t like consultants, I approached Martal very skeptically. However, I was intrigued with their personal attitude and process that resulted in product definition & beta client acquisition. Martal CEO directly contributed to 750K$ investment round closing.
B2B marketers are often frustrated because they have one of the planet’s most difficult jobs — getting quality leads. We are happy with Martal Group engagement, as they helped us get our feet on the ground in North America and provided a diversified high quality lead flow, making hundreds of introductions to potential clients that resulted in first contract signed in 2 months.
The key for the B2B marketer is to be fully informed in relation to the product or service being sold. This understanding must cover not only the technical details of the offering, but also problem resolution. AppScope product sale is very technical and requires deep understanding of testing process; with Martal team help we were able to get first Beta clients in 3 months.
MARTAL IN THE NEWS
MEDIA COVERAGE FOR OUR PROJECTS AND MORE
Vitaly Vishnepolsky, CEO of Martal Group, a company which promotes Israeli entrepreneurs abroad said: “We know how to create economic value from technologies
….we come into the picture at the advanced development stage and help young entrepreneurs turn the technology into a commercial idea with real marketable value, find business partners and investors…”
Israel-Skolkovo Gateway Center with the support of the Skolkovo Foundation conducted the third annual venture fair in Tel Aviv on October 24
which brought together more than 60 representatives of Russian and Israeli start-ups, leading representatives of Israeli venture capital industry, the leaders of technological incubators and a number of senior leaders of the Russian innovation fund. Recall that the agreement on the establishment of Israel-Skolkovo Gateway with the management of Martal company…. took place in … 2011. “
Vitaly Vishnepolsky said, “It is not easy to raise funds, which includes leveraging from foreign countries, while a bi-national start-up company
i.e. a mini-consortium of two companies, offers a solution to this problem. This model simultaneously offers many other advantages, such as penetration of the local market, and facilitating compliance with local laws and taxes..”
According to Vitaly Vishnepolsky, …the Russian colleagues at Skolkovo are very interested in having their scientists learn in Israel how to monetize their inventions….”
Business Incubator Ingria has signed partnership agreement with Martal Group.
This document is a important part of Ingria`s international program GoGlobal helps startups to enter to foreign markets. The parties intend to provide expert support to existing and potential residents of Ingria, to present their projects to investors from partner networks and to carry out joint training programs for startups.
Macedonia2025 is delighted to announce the successful completion of the Canadian Days in Skopje.
The event featured more than 30 panelists who shared their insights and carried discussions with a diverse audience of 200 participants.Mr. Vishnepolsky presented the ways in which Martal Group has helped many tech startups to commercialize their products and services, which has resulted in their listing on stock exchanges and gaining serious venture capital.
Martal Capital Founder Vitaly Vishnepolsky along with other investors & entrepreneurs flew half way across the world to experience#AXISTELAVIV2015.
It was an exciting 2 days filled with Israel’s finest startup pitches, keynote presentations, investor panels and first-class networking.
Hospital officials from Tomsk visited Israel to scout out biomed and telemed companies for the Siberian region’s new Medicine of the Future project.
OUR DEDICATED TEAM
Vito Vishnepolsky, MBA, is running Martal’s North American operations. An experienced entrepreneur, operations manager and business development executive
he leads Martal’s team of proffessional consultants. Vito has 13 years of experience in projects management and operation as well as business and financial analysis. In addition to private companies’ boards and international consulting, he served as Enterprise Guiding Program regional manager for Israeli Ministry of Industry, Trade and Labor.
Alex is a multidisciplinary hi-tech professional with rich experience in product management, business development and R&D.
He is passionate about technology, new products and ideas, has excellent analytic and presentation skills. Alexander started his career as Software developer, was a co-founder and VP Business Development at Nareos Inc., and currently serves as Director and Product Manager at We Fi Inc. As adviser, Alexander consults and coaches fellow entrepreneurs on how to define, build, manage and present their products, helping to shape ideas into product vision. Alexander holds an MBA from Tel Aviv University with specialization in Finance and Entrepreneurship and an MA in Applied Linguistics from St. Petersburg State University.
Lily is a serial entrepreneur with over 25 years of international business experience. She successfully pioneered consumer products into
major retailers like WalMart, Nordstrom, Bloomingdales, Macy’s. Lily also developed new product categories and designs with major brands like Ralph Lauren, D.K.N.Y. Easy Spirit working with all aspects of retail. Lily has facilitated relationships for technology clients into Yahoo, Google & related corporations.
Yanina is our Brand development & Graphic Design consultant with a very aesthetic taste and touch. She gained extensive experience in brand development,
web, interface and graphic design, working at Peer TV, Aniboom, Veloxsites and other startup companies.
Evgeny is a strategically focused IT leader with 15 years of experience in planning, architecting, and delivering large-scale projects
Evgeny proved his leadership skills managing diverse teams in USA, Canada and Europe under a very demanding trading/investment banking environment as a VP and Director of IT at Thomas Weisel Partners, Westwind Partners and Edgecrest Capital Investment Banking Firms.
Joel creates unique promo videos for our clients. With over 25 years in the entertainment industry, Joel has worked on over 40 triple “A” Video game titles as Art Director, Composer and Game designer.
Joel worked with Disney imagineers as Lead Art Designer building various VR rides for Disney and later with Steven Spielberg. He is currently 2016’s featured Corel Painter Master and an internationally known Disney Fine Artist. Joel is the chief Creative Art Director for the Growums.com franchise and the Creative Director for the Friendlien.com lifestyle brand and cartoon series. With a vast history in Voice-over, Composing, Editing, writing, 3D modeling, animation and design, Joel is often referred to as a one man Pixar.
