Company Target and Verticals
DeepHow provides an end-to-end solution that bridges the skills gap in manufacturing, service, and construction through an AI-powered knowledge capturing and learning platform with smart how-to strategies.
Industry AI Solution for Skilled Trades
Company Size 30
Headquarters Detroit, MI, USA
Michael Snook6 y. in B2B sales, Burlington, VT
Jason Andrews15 y. in Sales, La Paz, Mexico
What was the scope of Martal’s involvement
Through a variety of sales channels, Martal Group was able to launch productive outbound campaigns on behalf of DeepHow. By narrowing in on the distinct similarities of prospects that booked sales appointments, the Martal team identified the strategy that would increase sales-qualified leads.
Results and Feedback
The impact of the engagement
Martal’s campaigns resulted in DeepHow obtaining qualified leads from the US market.
20000Prospects generated/ month
15Qualified leads generated/month
Project management performance
Martal Group collaborated with the DeepHow team to better understand their position in the market, the type of prospects they should target, and the problems to solve for those prospects. By providing weekly updates, DeepHow was able to maintain communication with Martal to gauge the impact of their partnership.
Sales strategies used
The Martal team created targeted lists and with Martal’s ability to consistently deliver qualified leads, they built email and LinkedIn campaign sequences as well as followed up through phone calls to generate tangible leads.