What is B2B
Appointment Setting

and How Can it Grow My Company

and How Can it Grow My Company

Your sales team waste 50% of their time on the wrong prospects. That half of your sales departments’ labor hours and resources lost without anything to show for it.

What would your sales cycle look like if you claimed that time back?

As a growing tech company, you don’t have to waste your resources chasing the wrong leads. There’s a better solution.

Here we are going to answer your questions about partnering with a B2B lead generation firm including:

What is “appointment setting” and why does my company need it?


How does Martal Group’s B2B appointment setting services work?


How will my outbound sales team be structured?


Who can benefit from B2B appointment setting services?

What is “appointment setting” and why does my company need it?

Appointment setting is the process of identifying decision-makers, creating and launching outbound marketing campaigns, and ultimately introducing qualified leads to the sales team.

Think of it this way. If you want a custom-built home do you go out and construct it yourself or do you hire a contractor?

Exactly! You hire the contract.


Because you know that buying the materials and putting your own blood, sweat, and tears into the process might seem like the more affordable option at first, but the time, money, and resources lost due to inexperience far outweigh the initial savings.

So why not do it yourself?

It's the same with outbound sales.

You run a tech company; no one expects you to know everything about sales development.

You only have to be an expert in your products and services; we’ll handle the heavy lifting.

That's why outsourcing B2B lead generation is 43% more effective than handling it in-house.

How do Martal’s B2B appointment setting services work?

Tracking down key decision-makers and creating personalized outreach campaigns that convert is not only time-consuming but also extraordinarily expensive.

Martal Group makes B2B lead generation for technology companies more profitable and efficient.

We invest in real-time intent data to pinpoint the companies that are searching for your products and services.

By leveraging our proprietary workflow, your assigned sales executives will reach out to decision-makers that meet your ideal client profiles through a personalized omnichannel lead generation strategy.


As a result, your sales team will have appointments delivered straight to their calendars with decision-makers that have already gone through the lead qualification process.


it’s that easy!

How will my outbound sales team be structured?

This entirely depends on your company’s needs.
  • Tier 1

    Lead generation

  • Tier 2

    Lead generation & Customer onboarding

  • Tier 3

    Lead generation, Customer onboarding & Account management

We have 3 tiers to choose from allowing you to decide how involved in the sales process your outbound sales team will be.
  • You can count on your sales operations manager to:
    Report campaign results on a weekly basis.
    Monitor each team members’ activity and KPIs.
    Communicate expectations to the sales team.
    Make adjustments to continually improve performance.
  • You will also have a fractional VP of sales to:
    Develop a marketing strategy based on your unique value proposition.
    Craft personalized, high-converting email marketing and LinkedIn campaigns.
    Build a sales funnel to attract, engage and set appointments with your ideal prospects.
  • Then there is the fractional marketing manager who will:
    Define and research your ideal client profile based on your solutions.
    Continually monitor customer intent through multiple databases.
    Curate lists of decision-makers and launch omnichannel campaigns.
What’s great about our tier-based service model is you will have access to an outbound team that will grow right along with you and help you run 3 Phased campaigns on a weekly basis:
  • day mon
    phase 1


    Customer profiling
    Research & weekly prospecting
    Uploading lists to CRM
  • day wed
    phase 2

    Lead engagement

    Outbound campaign Initialization
    Shortlisting warm leads
    Engaging in follow-up process, LinkedIn campaigns
  • day fri
    phase 3

    Lead Qualification and appointment booking

    Lead Qualification, flipping sales ready leads (discovery calls, etc.)
    Weekly reporting of results, Q&A
    CRM update and client sync
day mon
day wed
day fri

What are the benefits of B2B appointment setting services?

a great question!

Whether you are a scaling startup exploring the options of building an outbound sales strategy or an enterprise company that already has a sales team in place, Martal Group can help.

Your assigned outbound sales executives will integrate with your current team to accelerate the development and growth of your company.

Our current clients experience:
More opportunities to engage key decision-makers.
Shorter and more efficient sales cycles.
Higher ROI in marketing budgets.

Are these services right for my company?

Do you have a growing company focused on technology-based products or services?

Do you want to open more opportunities to sell your solution to other businesses?

If you answered “yes” to both of these questions then we should talk.

As one of the top appointment-setting companies in North America, Martal Group has a proven track record of generating B2B leads that convert. Set up a chat today to discuss how B2B appointment setting can help you meet your sales goals and scale your company the right way.