B2B Appointment Setting Services: One of the Best Ways to Grow Your Company [2024]

How Hiring Martal’s Appointment Setters Can Help Scale Your Sales Faster

How Can Appointment Setting Services Grow My Company

Your sales team waste 50% of their time on the wrong prospects. That half of your sales departments’ labor hours and resources lost without anything to show for it.

What would your sales cycle look like if you claimed that time back?


Here, we are going to answer your questions about partnering with a B2B appointment setting company, including:

What is appointment setting, and why does your company need it?


How does Martal Group’s B2B appointment setting service work?


How will my team of appointment setters be structured?


Who can benefit from B2B appointment setting services?


Appointment setting is the process of identifying decision-makers, creating and launching outbound marketing campaigns, and, ultimately, introducing qualified leads to the sales team.

Think of it this way: Would you rather invest in a proven appointment setting strategy that could produce results now or postpone those results so you can spend your own time and resources developing that same strategy?

Exactly! You’d choose the proven strategy every time.


Because you know that every opportunity you miss is just another opportunity for your competitors, and the more efficient you are at booking sales meetings, the faster you can scale your company.

That’s the power of B2B appointment setting services.

In fact, outsourcing B2B lead generation, such as appointment setting, is 43% more effective than handling it in-house.

By hiring appointment setters through an outsourced sales agency like Martal, you can maximize your team’s time with ideal clients while minimizing resource-intensive tasks that drain your budget.

And we’ve found that our partners can save up to 65% by outsourcing appointment setting to our team.


We’re not your ordinary appointment setting company. We invest in top-performing sales talent and some of the most advanced technology to ensure your campaigns deliver ROI-driven results.

Through our signal-driven prospecting strategy, our sales executives utilize buyer intent data to pinpoint decision-makers already involved in the purchasing process.

We then develop multichannel outbound campaigns tailored to the psychographic and technographic insights of your target audience.

Finally, our sales executives will engage, nurture, and qualify prospects using our proprietary workflow.

appointment setting services

As a result, your sales team will have appointments delivered straight to their calendars with decision-makers who match your ideal client profile.

appointment setting services

it’s that easy!

How will my outbound sales team be structured?

This entirely depends on your company’s needs.
  • Tier 1

    Lead generation

  • Tier 2

    Lead generation & Customer onboarding

  • Tier 3

    Lead generation, Customer onboarding & Account management

We have 3 tiers to choose from allowing you to decide how involved in the sales process your outbound sales team will be.
  • You can count on your sales operations manager to:
    Report campaign results on a weekly basis.
    Monitor each team members’ activity and KPIs.
    Communicate expectations to the sales team.
    Make adjustments to continually improve performance.
  • You will also have a fractional VP of sales to:
    Develop a marketing strategy based on your unique value proposition.
    Craft personalized, high-converting email marketing and LinkedIn campaigns.
    Build a sales funnel to attract, engage and set appointments with your ideal prospects.
  • Then there is the fractional marketing manager who will:
    Define and research your ideal client profile based on your solutions.
    Continually monitor customer intent through multiple databases.
    Curate lists of decision-makers and launch omnichannel campaigns.
What’s great about our tier-based service model is you will have access to an outbound team that will grow right along with you and help you run 3 Phased campaigns on a weekly basis:
  • appointment setting services mon
    phase 1


    Customer profiling
    Research & weekly prospecting
    Uploading lists to CRM
  • appointment setting services wed
    phase 2

    Lead engagement

    Outbound campaign Initialization
    Shortlisting warm leads
    Engaging in follow-up process, LinkedIn campaigns
  • appointment setting services fri
    phase 3

    Lead Qualification and appointment booking

    Lead Qualification, flipping sales ready leads (discovery calls, etc.)
    Weekly reporting of results, Q&A
    CRM update and client sync
appointment setting services mon
appointment setting services wed
appointment setting services fri

What are the benefits of B2B appointment setting services?

a great question!

Whether you are a scaling startup exploring the options of building an outbound sales strategy or an enterprise company that already has a sales team in place, Martal Group can help.

Your assigned outbound sales executives will integrate with your current team to accelerate the development and growth of your company.

Our current clients experience:
More opportunities to engage key decision-makers.
Shorter and more efficient sales cycles.
Higher ROI in marketing budgets.

additional resources

What would you consider to be the most important part of a B2B appointment-setting strategy?

The most critical part of an outbound B2B appointment-setting strategy is to educate, nurture, and bring value to the prospect across multiple channels and touchpoints. Do this correctly, and you will not have to “hard sell” any of your prospects. The close will just be another step in the buying process.
Christopher Gizzi
Sales Operations Manager

Customers Also Ask


What are the duties of an appointment setter?

An appointment setter schedules discovery calls for sales executives by handling the first four sales cycle stages: prospecting, contacting, qualifying, and nurturing. By hiring an appointment setter, you can attract more qualified prospects to your funnel and prioritize sales-ready leads.

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