B2B Appointment Setting Services: One of the Best Ways to Grow Your Company 
How Hiring Martal’s Appointment Setters Can Help Scale Your Sales Faster
How Can Appointment Setting Services Grow My Company
Your sales team waste 50% of their time on the wrong prospects. That half of your sales departments’ labor hours and resources lost without anything to show for it.
What would your sales cycle look like if you claimed that time back?
YOU DON’T HAVE TO WASTE YOUR RESOURCES CHASING THE WRONG LEADS. THERE’S A BETTER SOLUTION.
What is appointment setting, and why does your company need it?
How does Martal Group’s B2B appointment setting service work?
How will my team of appointment setters be structured?
Who can benefit from B2B appointment setting services?
WHAT IS APPOINTMENT SETTING, AND WHY DOES YOUR COMPANY NEED IT?
Appointment setting is the process of identifying decision-makers, creating and launching outbound marketing campaigns, and, ultimately, introducing qualified leads to the sales team.
Think of it this way: Would you rather invest in a proven appointment setting strategy that could produce results now or postpone those results so you can spend your own time and resources developing that same strategy?
Exactly! You’d choose the proven strategy every time.
Because you know that every opportunity you miss is just another opportunity for your competitors, and the more efficient you are at booking sales meetings, the faster you can scale your company.
That’s the power of B2B appointment setting services.
In fact, outsourcing B2B lead generation, such as appointment setting, is 43% more effective than handling it in-house.
By hiring appointment setters through an outsourced sales agency like Martal, you can maximize your team’s time with ideal clients while minimizing resource-intensive tasks that drain your budget.
And we’ve found that our partners can save up to 65% by outsourcing appointment setting to our team.
HOW DOES MARTAL’S B2B APPOINTMENT SETTING SERVICE WORK?
We’re not your ordinary appointment setting company. We invest in top-performing sales talent and some of the most advanced technology to ensure your campaigns deliver ROI-driven results.
Through our signal-driven prospecting strategy, our sales executives utilize buyer intent data to pinpoint decision-makers already involved in the purchasing process.
We then develop multichannel outbound campaigns tailored to the psychographic and technographic insights of your target audience.
Finally, our sales executives will engage, nurture, and qualify prospects using our proprietary workflow.
As a result, your sales team will have appointments delivered straight to their calendars with decision-makers who match your ideal client profile.
it’s that easy!
How will my outbound sales team be structured?
Lead generation & Customer onboarding
Lead generation, Customer onboarding & Account management
You can count on your sales operations manager to:Report campaign results on a weekly basis.Monitor each team members’ activity and KPIs.Communicate expectations to the sales team.Make adjustments to continually improve performance.
You will also have a fractional VP of sales to:Develop a marketing strategy based on your unique value proposition.Craft personalized, high-converting email marketing and LinkedIn campaigns.Build a sales funnel to attract, engage and set appointments with your ideal prospects.
Then there is the fractional marketing manager who will:Define and research your ideal client profile based on your solutions.Continually monitor customer intent through multiple databases.Curate lists of decision-makers and launch omnichannel campaigns.
ProspectingCustomer profilingResearch & weekly prospectingUploading lists to CRMmon
Lead engagementOutbound campaign InitializationShortlisting warm leadsEngaging in follow-up process, LinkedIn campaignswed
Lead Qualification and appointment bookingLead Qualification, flipping sales ready leads (discovery calls, etc.)Weekly reporting of results, Q&ACRM update and client syncfri
What are the benefits of B2B appointment setting services?
a great question!
Whether you are a scaling startup exploring the options of building an outbound sales strategy or an enterprise company that already has a sales team in place, Martal Group can help.
Your assigned outbound sales executives will integrate with your current team to accelerate the development and growth of your company.
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Are these services right for my company?
We’re talking about anything from early startups to established enterprises. Do you want to open more opportunities to sell your solution to other businesses? Let’s be honest; who doesn’t?If you answered “yes” to both of these questions, then we should talk.
As one of the top appointment setting companies in North America, Martal Group has a proven track record of generating B2B leads that convert. Set up a chat today to discuss how B2B appointment setting can help you meet your sales goals and scale your company the right way.