How Outsourcing Lead Generation Leads to Better ROI
It can be tempting to take on lead generation in-house. There’s an insurmountable amount of advice, strategy, courses, and tactics on how to do your own lead generation.
But if you stop to consider the cost of conducting your own lead generation strategy, the ROI of outsourcing lead gen really starts to stack up.
Why Outsource Your B2B Lead Generation?
According to a White Paper from NNC Services, “an outsourced lead-generation department can bring up to 43% better results than an in-house one.”
Your company may choose to outsource B2B lead generation for a number of reasons that can result in a healthier ROI. Through outsourced lead generation, your sales department is able to reduce wasted labor hours and focus more intently on the prospects that have already been vetted and nurtured by the outsourced team. Your company can also significantly cut the costs associated with expensive lead generation tools. Finally, you gain years of experience and knowledge from a dedicated B2B lead generation firm giving you the luxury to skip the trial and error needed to build a strategy that converts.
If you’re looking for a few more reasons to outsource your lead generation, the following examples should help tip the scales in favor of getting it off your plate.
Lead Generation Comes at a Cost
Time, that is.
Taking on your own lead generation strategy sounds like you’ll be saving yourself money, but in business, time is money.
And lead generation takes time.
Lots of time.
Time to research your audience, time to create content, and time to promote that content (not to mention the optimizing that takes place later on).
When you hand over your lead generation initiatives to a professional marketing agency, you’re saving yourself time… and, in turn, money.
Outsourcing Lead Generation Leads to Rapid Results
When you’ve got a team of pros working on generating leads, you know they’ll be quality.
You won’t have to worry about buying lists, doing your own optimization, and because of this, your leads will grow faster and be of higher quality.
Professionals who specialize in lead generation for a living are laser-focused on your ideal audience.
Let’s face it, you don’t just want your list to grow in numbers… you want it to be high-quality leads.
And instead of taking a shot in the dark, pros know exactly who to target… and most importantly, how to target them.
Because they’ve been doing it for a long time.
It’s their job to understand the market, the competition, and your product.
When your leads come to you pre-qualified, putting a ribbon on the sale becomes that much easier. Your leads will arrive at your “front door” well-educated on what you’re offering them.
In many cases, this means they’re ready to take out their wallets as soon as you reveal the product or service you’re selling.
This laser-focused qualification process not only saves you time, but it helps you see quick wins in your business, leading to rapid growth and confidence to close the sales.
In the end, when you pair time saved and rapid growth, it’s undeniable that your ROI will increase and your business will see the growth you’re dreaming of.
When you consider the education and content you’ll have to consume to produce results somewhat close to what a professional lead generation expert will produce, you could be wasting weeks, if not months and years, of time.
And we’re guessing you’d rather grow your business much quicker than that.