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Business Development Strategic Growth Tips | Martal Group
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15 Cold Calling Alternatives That Book Meetings in 2026
Introduction Your reps are dialing, the connect rate is falling, and the quarterly number hasn’t moved. That combination is what sends most sales leaders looking for cold calling alternatives, and the honest answer is that several of them work better than the phone right now. Others work only in narrow conditions, and a few are […]
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Cold Calling vs Cold Emailing in 2026: What Actually Works for B2B Pipeline
Introduction Two numbers dominate every argument about outbound, and they point in opposite directions. RAIN Group finds that 82% of B2B buyers accept meetings at least occasionally with sellers who reach out cold. Saleshandy’s analysis finds that roughly seven in ten decision-makers would rather be approached by email first. Same buyers. Same year. Two conclusions […]
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Cold Calling Metrics and KPIs: What to Track, What to Ignore
Introduction Two reps make a hundred calls each. One books three meetings, the other books none. Every dashboard in the building says they did the same work, and the number that would explain the gap is not on any of them. That gap is exactly what a strong cold calling services provider should help uncover. […]
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Cold Call Voicemail Script Tips and 9 Examples for 2026
Introduction Four out of five calls to a mobile phone go to voicemail, and only about one in five callers bothers to leave a message, according to SellCell’s voicemail research. So most reps face the same choice a few dozen times a day: say something, or hang up and dial the next number. The honest […]
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28 Cold Call Questions That Qualify Leads Faster, Grouped by Call Stage
Introduction Cold calls are won in the first thirty seconds. One question decides whether a buyer stays on the line, and the gap between the strongest opener and the weakest runs to about eleven times the success rate. Almost nobody audits the wording. We have run outbound for 2,000+ B2B brands over 17+ years. One […]
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B2B Cold Calling: How to Get Real Results on the Phone
Introduction Most B2B teams do not have a cold calling problem. They have a conversation problem. Reps dial, the phone rings out, and nobody can tell whether the list was wrong, the number was flagged, the timing was off, or the opener simply did not earn ten more seconds. Having run outbound cold calling programs […]
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Lead Generation as a Service: What You Are Actually Buying
Introduction Your board approved the pipeline number before anyone worked out who would generate it. Hiring is slow, your existing reps are already stretched, and the quarter is moving. So you start looking at providers who will run outbound for you, and within two calls you notice that every proposal sounds identical: a monthly fee, […]
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Cold Email Templates: 17 B2B Formats That Get Replies in 2026
Introduction You copy a template from a well-ranked blog post, swap in the merge fields, send it to four hundred contacts, and get three replies. Two of them ask to be removed. The obvious conclusion is that the template was weak, so you go find a better one. That conclusion costs teams months. A cold […]
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Cold Email Platforms: The 12 Best for B2B Outreach in 2026
Introduction If you are shopping for a cold email platform, you are probably not starting out. You are switching. A campaign underperformed, or a domain got flagged, and the tool looks like the thing to change. Sometimes it is. Often it is not. Our team runs cold email campaigns on Landbase every day, and Martal […]
