Sales Advice and Insight that You Can Use Today | Martal Group

Major Takeaways: SDR Salary SDR Base Salaries Average $50K–$60K Globally On-Target Earnings Reach $75K–$85K for Strong Performers Commission-Only SDR Plans Often Fail In-House SDR Teams Cost More Than You Think Outsourcing SDRs Cuts Costs by 25–30% Entry-Level SDRs Start Around $45K and Scale Fast Multichannel Outreach Increases SDR Efficiency Outsourced SDRs Deliver Performance and Flexibility […]

Major Takeaways: Cold Calling Skills Research Fuels Relevance Data and AI Amplify Targeting Timing Drives Connect Rates Persistence Wins Pipeline Omnichannel Outreach Converts Faster Openings Make or Break Calls Listening Outperforms Pitching Training and Coaching Drive ROI Introduction Is cold calling really still effective in 2025? Absolutely — if you have the right skills and […]

Whether in business for ten months or ten years, you’ve probably taken a ride on the sales and marketing struggle bus at one point or another. Sometimes riding that bus feels like your Keanu Reeves in Speed, just trying to maintain momentum so the whole operation doesn’t “explode.”But even Keanu couldn’t save the day on […]

Major Takeaways: Cold Calling Laws Cold Calling Is Still Legal—but Heavily Regulated AI Cold Calling Now Requires Consent in the U.S. Legal Calling Times Are Strictly Enforced Do-Not-Call Lists Must Be Scrubbed Monthly Autodialers and Voicemail Drops Are High-Risk Consent Strategies Improve Compliance and Conversions B2B Cold Calling in Europe Requires “Legitimate Interest” Omnichannel Outreach […]

Major Takeaways: Account Based Marketing Data ABM Is Now a Data-First Strategy Intent Data Unlocks High-Value Targets AI Supercharges ABM Decision-Making Hyper-Personalization Increases Conversions Omnichannel Engagement Drives Higher ROI Analytics Prove ABM’s Pipeline Impact Data Quality and Integration Remain Critical Strategic ABM Requires the Right Skills and Partners Introduction Account-Based Marketing (ABM) has evolved from […]

Major Takeaways: Targeted Lead Generation AI-Powered Lead Targeting Increases Efficiency Hyper-Personalization Drives Higher ROI Omnichannel Outreach Improves Response Rates Data Quality and Privacy Compliance Are Critical Sales Outsourcing Accelerates Time to Pipeline Sales and Marketing Alignment Boosts Lead Conversion Social Selling Builds Authority and Trust Introduction Is your lead generation keeping up with the times? […]

Major Takeaways: How to Deal With Difficult Customers Understand the True Cost of Difficult Customers Identify the Right Customer Persona Early Targeting ideal customers through AI-supported outbound efforts reduces future conflict by aligning expectations and avoiding misfits from the start. Empathy and Active Listening Are Conversion Tools Use AI to Predict and Prevent Escalations Offer […]

Major Takeaways: Outbound Sales Despite new trends, outbound sales remains a core growth driver. 82% of B2B buyers still accept meetings from outbound outreach, proving it’s far from obsolete. High-performing teams now use integrated outreach combining email, cold calls, LinkedIn, and voicemail. Multi-channel sequences yield 22% higher response rates than email alone. Outbound sales success […]

Major Takeaways: Technical Sales Technical Sales Roles Are Becoming More Specialized AI Is Reshaping the Technical Sales Process Omnichannel Engagement Is the New Standard Buyers Prefer Digital Self-Service and Technical Enablement Mastery Requires Technical Sales Training and Tools Sales-as-a-Service Offers Scalable Growth Technical Sales Compensation Remains Highly Competitive Outsourced Technical Sales Boosts Speed to Revenue […]