Sales Advice and Insight that You Can Use Today | Martal Group
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03.06.2024
If reviews influence 92.4 percent of B2B buyers, why aren’t we using this feedback as a powerful sales tool? There are golden nuggets of information about your competitors waiting to be discovered on platforms like G2, Capterra, and Clutch. You just have to be able to tell the difference between genuine responses and counterfeit claims. […]
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01.15.2024
There seems to be a lot of confusion in the marketing world about two vital but distinct methods of digital marketing: SEO and content marketing. It’s easy to see how someone might be confused as they often appear in articles and blogs as separate entities and many marketing professionals draw a line in the sand […]
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12.29.2023
How can you build a sales team that is competitive? A team that is not only high-performing but also agile, diverse, and productive. Right now, these might sound like buzzwords, but by the end of this article, you’ll have a clear understanding of how to find, train, and retain a goal-crushing sales team that sticks. […]
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11.29.2023
Your website’s design isn’t just about maintaining great brand aesthetics – it’s a key business tool. Poor user experience (UX) and uninspiring web design lead to 60% of prospects abandoning their purchase. This article unveils seven strategic design tactics that tackle these challenges head-on, transforming any website into a compelling, sales-generating asset. We’ll show how […]
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11.17.2023
There are all kinds of factors determining whether a business might succeed or fail. Efficiency, goals, employee engagement, and socio-economic factors, to name a few. But one of the most important, both in the short and long term, is how well you handle sales negotiation. Fortunately, this kind of business acumen is a skill like […]
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11.17.2023
If you work in B2B sales, chances are that you’re familiar with the LinkedIn networking platform. LinkedIn is considered a professional platform for creating connections, engaging in conversations, and gaining insights from experts in the B2B sector. It serves as an avenue to expand one’s network and stay updated. LinkedIn has completely transformed how we […]
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11.13.2023
Sales strategies and B2B appointment setting tactics have changed significantly in recent years. With the shift from in-person interactions to virtual and hybrid models, the way sales is done and appointments are set has permanently changed. Automation, technology, and various sales intelligence apps are constantly improving sales efficiency. Sales leaders are now faced with the […]
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11.09.2023
In the fiercely competitive world of business-to-business (B2B) sales, success hinges on your ability to connect with the right prospects. But how do you ensure your efforts are targeted and effective? If you don’t want to turn into that annoying business making cold outreach to the wrong audience, the answer lies in the power of […]
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11.08.2023
A strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions. Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is […]