Sales Advice and Insight that You Can Use Today | Martal Group

Your website’s design isn’t just about maintaining great brand aesthetics – it’s a key business tool. Poor user experience (UX) and uninspiring web design lead to 60% of prospects abandoning their purchase.  This article unveils seven strategic design tactics that tackle these challenges head-on, transforming any website into a compelling, sales-generating asset. We’ll show how […]

There are all kinds of factors determining whether a business might succeed or fail. Efficiency, goals, employee engagement, and socio-economic factors, to name a few. But one of the most important, both in the short and long term, is how well you handle sales negotiation. Fortunately, this kind of business acumen is a skill like […]

If you work in B2B sales, chances are that you’re familiar with the LinkedIn networking platform. LinkedIn is considered a professional platform for creating connections, engaging in conversations, and gaining insights from experts in the B2B sector. It serves as an avenue to expand one’s network and stay updated. LinkedIn has completely transformed how we […]

Sales strategies and B2B appointment setting tactics have changed significantly in recent years. With the shift from in-person interactions to virtual and hybrid models, the way sales is done and appointments are set has permanently changed.  Automation, technology, and various sales intelligence apps are constantly improving sales efficiency. Sales leaders are now faced with the […]

In the fiercely competitive world of business-to-business (B2B) sales, success hinges on your ability to connect with the right prospects. But how do you ensure your efforts are targeted and effective? If you don’t want to turn into that annoying business making cold outreach to the wrong audience, the answer lies in the power of […]

A strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions. Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is […]

Do you think there’s much difference between the process of selling tangible products and selling an intangible services when it comes to B2B? If you answered “no”, you’re right. While sellers’ solutions may vary drastically, the sales process is essentially the same, and the way it’s organized is what matters when it comes to a […]

Research continually shows that the B2B buying journey is complex and lengthy. According to The B2B Future Shopper Report 2023, it’s also highly frustrating for 46% of global B2B buyers — especially when conducting purchases online. With this in mind, it doesn’t come as a surprise that seven out of ten B2B buyers rely on […]

Freelance sales reps are usually tremendously good at what they do. They can help you bring in revenue quickly and affordably.  Plus, outsourcing frees your team the hassle of finding and qualifying leads and allows them to focus on closing. At least, that’s what every freelancer says. To clients, these vague and unquantified promises are […]