Best b2b sales outsourcing companies

b2b lead generation agency

& SALES ENABLEMENT PARTNER

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  • 200+ US sales executives
  • 15 YEARS in business
  • PROPRIETARY AI OUTREACH SYSTEM

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Thousands
of qualified leads
generated for
happy
customers

Skip prospecting and scale your company faster with B2B leads generated by Martal Group’s international sales team. For over a decade, we’ve specialized in helping a wide range of B2B organizations — from startups to Fortune 500 companies — manage and accelerate the various stages of their sales pipeline. As a top-ranking Sales as a Service company, we provide a team of skilled SDRs and Sales Executives who not only excel at sourcing qualified leads through outbound and inbound strategies,

but also know how to drive new client registrations, book appointments, and land logos for your business. Our outsourced sales team has gained a unique understanding of the nuances in a variety of industries, enabling us to develop the best strategy based on your target market and ideal buyer personas.

Skip prospecting and scale your company faster with high-quality B2B leads generated and qualified by our award-winning international sales team.

For over a decade, we’ve ramped up revenue for B2B organizations of all sizes through expertly executed outbound and inbound strategies proven to deliver ROI-driven results.

INDUSTRIES

Dive deeper into our specialized knowledge and expertise in the Technology industry

Dive deeper into our specialized knowledge and expertise in the Software Development industry

Dive deeper into our specialized knowledge and expertise in the MSP industry

Dive deeper into our specialized knowledge and expertise in the Education and Training industry

Dive deeper into our specialized knowledge and expertise in the E-commerce and Retail industry

Dive deeper into our specialized knowledge and expertise in the Telecom industry

Dive deeper into our specialized knowledge and expertise in the Web Development and UI / UX industry

Dive deeper into our specialized knowledge and expertise in the AI and Machine Learning industry

Dive deeper into our specialized knowledge and expertise in the B2B SaaS industry

Dive deeper into our specialized knowledge and expertise in the Healthcare and Medical industry

Dive deeper into our specialized knowledge and expertise in the Energy and Solar industry

Dive deeper into our specialized knowledge and expertise in the Cyber Security industry

Dive deeper into our specialized knowledge and expertise in the Logistics and Supply Chain industry

Dive deeper into our specialized knowledge and expertise in the Manufacturing industry

Dive deeper into our specialized knowledge and expertise in the HR Tech industry

Dive deeper into our specialized knowledge and expertise in the Information Technology industry

Dive deeper into our specialized knowledge and expertise in the Security and Surveillance industry

Dive deeper into our specialized knowledge and expertise in the Fintech industry

Dive deeper into our specialized knowledge and expertise in the Insuretech and Financial Services industry

Dive deeper into our specialized knowledge and expertise in the Digital Marketing industry

Dive deeper into our specialized knowledge and expertise in the Cleantech industry

Dive deeper into our specialized knowledge and expertise in the Marketplaces

Dive deeper into our specialized knowledge and expertise in the Transportation industry

Dive deeper into our specialized knowledge and expertise in the Consulting industry

MEET THE TEAM REPRESENTING YOUR BRAND

200+
TOP-RATED
ONSHORE
Sales Reps On Demand

US — 60%
  • David Rosenthal 10 y. in B2B sales, NYC, NY
  • Anand Pandey 11 y. in B2B sales, Boston, MA
  • Michele Harris 20 y. in B2B sales, NYC, NY
  • Brennan Farrel 11 y. in B2B sales, Raleigh, NC
  • Edward Young 16 y. in B2B sales, Benton, AR
  • Brennan Farrel 11 y. in B2B sales, Raleigh, NC
  • Edward Young 16 y. in B2B sales, Benton, AR
Canada — 20%
  • Haset Aklilu 6 y. in B2B sales, Toronto, ON
  • Alex Prodromou 5 y. in B2B sales, Toronto, ON
EU — 10%
  • Janis Brugis 5 y. in B2B email marketing, Riga, Latvia
  • Ariel Wolfe 15 y. in B2B sales, Copenhagen, Denmark
LATAM — 10%
  • Felipe Afanador Cortés 10+ años en ventas B2B
  • Clara Galetti 5+ años en ventas B2B
Not Your Average B2B Lead Generation Agency

How Martal Group is different

Selecting a vendor in today’s lead generation market can be challenging, with the similarities among many agencies often leading to confusion. As a unique core competency, Martal employs an onshore team of experienced B2B sales reps based in the EU, North America, and LATAM. At Martal, truly understanding our clients’ goals and the unique value offering is our proven strategy that delivers.

As your company’s requirements grow, Martal’s team servicing your account does too. When sourcing leads for our clients, we leverage real-time intent data to detect keyword surges for your unique offering. This allows us to pinpoint companies that are looking for products or services in your industry and engage decision-makers with personalized outreach during their vendor assessment process.

  • NORTH AMERICA, EU
    and LATAM BASED
  • MID & SENIOR-LEVEL B2B
    SALES TALENT
  • TECHNOLOGICALLY
    & CULTURALLY ADEPT
  • BUSINESS SAVVY
    & INTELLECTUALLY CURIOUS

Our Proven
Omnichannel Strategy

Our Proprietary
AI Outreach System

Prospect Database

Build Intent-Based Lead Lists

We source verified leads from advanced prospecting tools—using filters such as buying intent and technographic data to identify prospects who best match your ideal buyer personas

Contact Validation

Maximize Outreach Potential

Once the lead lists are built, our system automatically validates each prospect’s contact details to reduce bounce rates and maximize the number of decision-makers we approach weekly

CRM and Lead Tracking

Gain Real-Time Insights Into Your Pipeline

As responses roll in, our sales executives record and track prospect engagement in real time while qualifying and nurturing leads into high-value opportunities

New Email Account Domains

Optimize Deliverability From Day One

To ensure campaigns reach your prospects’ inboxes, each sales executive is assigned a custom domain expertly managed by our deliverability specialists

SMTP Server

Scale Outreach to Boost Performance

In addition, our robust SMTP server is designed to support reliable email distribution so that we can scale your email campaigns with minimal risk of landing in spam folders

LinkedIn Networking

Build Rapport Quickly With Your Ideal Clients

After your email campaigns are launched, we follow up with your target audience on LinkedIn to increase engagement, build rapport, and further qualify opportunities

Call System

Connect Directly With Leads to Book More Meetings

To top off our omnichannel strategy, we use a power dialer to optimize our connection rate with your prospects and boost the number of sales meetings booked on your calendar

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AI-Assisted Onboarding

Fast-Track Your Campaign Launch

Within minutes after onboarding, our proprietary AI system generates your unique business profile and detailed descriptions of your target ICPs

Signal-Driven Prospecting

Prioritize High-Value Leads

Once your ICPs are approved, our platform automatically starts building lead lists, using filters such as buying intent signals and technographic data to prioritize the best fits

AI-Enhanced Copywriting

Create Messages that Convert

Next, our generative AI tool — trained on over 40 million of our top-performing emails — creates engaging, ICP-specific campaign copy vetted and edited by our experts

Smart Sequencing

Launch Your Omnichannel Campaign

From there, AI spearheads outreach automation by sequencing steps based on our proven omnichannel workflow

Automated Multivariate Testing

Optimize Campaigns in Real Time

AI analyzes, tests, and adjusts your campaigns in real-time to deliver messages that truly resonate with your audience and drive engagement

Human-Led Nurturing

Generate High-Quality Sales Leads

As responses roll in, our sales experts nurture, qualify, and book meetings with the decision-makers excited about your offer

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for free

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IDEAL CUSTOMER
PROFILE

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ONE OF OUR SALES REPS
WILL CONTACT YOU SHORTLY

1 Get a hand-curated
sample of leads for free
2 Select your ideal
customer profile
3 Your contact
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Our sales engagement model

Our sales team uses proprietary data, machine learning, and digital signals to establish sales enablement tools to have your value proposition standout.
Following that our action-items will include:
  • Facilitating both direct sales and channel partnerships
  • Developing pre-qualified leads lists – up to a few thousand per month
  • Personal messaging templates
  • Outbound email outreach and calls
  • Individually personalized outreach (Account Based Marketing)
  • Conversion tracking & KPI analytics
  • Attending conferences and setting appointments at trade shows (at an extra cost)
  • Appointment booking, discovery calls and demos led by US based VP Sales
  • Publications that will build back-links & increase your website’s SEO and foot-traffic (at an extra cost)
  • LinkedIn invites & messaging
Average monthly
leads funnel

Grow
your sales and
attract new
customers

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1
Total prospects targeted
3000  –  5000
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2
Total emails sent
9000  –  12000
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3
Total emails opened
2700  –  3600
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4
Total calls
250  –  450
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5
LinkedIn followups
600  –  700
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6
Total responses
150  –  200
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7
Total qualified leads
20  –  30
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8
Total flipped leads
5  –  15

RECENTLY SOURCED AND CLOSED DEALS WITH

  • WalmartLabs
  • Pinterest
  • Samsung
  • Wix
  • Honeywell

2,000+ Teams Trust Our B2B Sales Agency
People love Martal, BUT DON’T TAKE OUR WORD FOR IT…

FAQs: B2B Lead Generation Services