200+ sales executives
14 YEARS in business
4 DATABASES (100M contacts)
Lead generation and sales powered by human intelligence and reliable business data
of qualified leads
generated for happy
Skip prospecting and scale your company faster with B2B leads generated by Martal Group’s international sales team. For over a decade, we’ve specialized in helping a wide range of B2B organizations — from startups to Fortune 500 companies — manage and accelerate the various stages of their sales pipeline. As a top-ranking Sales as a Service company, we provide a team of skilled SDRs and Sales Executives who not only excel at sourcing qualified leads through outbound and inbound strategies,
but also know how to drive new client registrations, book appointments, and land logos for your business. Our outsourced sales team has gained a unique understanding of the nuances in a variety of industries, enabling us to develop the best strategy based on your target market and ideal buyer personas.
Dive deeper into our specialized knowledge and expertise in the Technology industryRead more
Dive deeper into our specialized knowledge and expertise in the Software Development industryRead more
Dive deeper into our specialized knowledge and expertise in the MSP industryRead more
Dive deeper into our specialized knowledge and expertise in the Education and Training industryRead more
Dive deeper into our specialized knowledge and expertise in the E-commerce and Retail industryRead more
Dive deeper into our specialized knowledge and expertise in the Telecom industryRead more
Dive deeper into our specialized knowledge and expertise in the Web Development and UI / UX industryRead more
Dive deeper into our specialized knowledge and expertise in the AI and Machine Learning industryRead more
Dive deeper into our specialized knowledge and expertise in the B2B SaaS industryRead more
Dive deeper into our specialized knowledge and expertise in the Healthcare and Medical industryRead more
Dive deeper into our specialized knowledge and expertise in the Energy and Solar industryRead more
Dive deeper into our specialized knowledge and expertise in the Cyber Security industryRead more
Dive deeper into our specialized knowledge and expertise in the Logistics and Supply Chain industryRead more
Dive deeper into our specialized knowledge and expertise in the Manufacturing industryRead more
Dive deeper into our specialized knowledge and expertise in the HR Tech industryRead more
Dive deeper into our specialized knowledge and expertise in the Information Technology industryRead more
Dive deeper into our specialized knowledge and expertise in the Security and Surveillance industryRead more
Dive deeper into our specialized knowledge and expertise in the Fintech industryRead more
Dive deeper into our specialized knowledge and expertise in the Insuretech and Financial Services industryRead more
Dive deeper into our specialized knowledge and expertise in the Digital Marketing industryRead more
Dive deeper into our specialized knowledge and expertise in the Cleantech industryRead more
Dive deeper into our specialized knowledge and expertise in the MarketplacesRead more
Dive deeper into our specialized knowledge and expertise in the Transportation industryRead more
Dive deeper into our specialized knowledge and expertise in the Consulting industryRead more
MEET THE TEAM REPRESENTING YOUR BRAND
INTERNATIONAL Sales Reps On Demand
David Rosenthal 10 y. in B2B sales, NYC, NY
Anand Pandey 11 y. in B2B sales, Boston, MA
Michele Harris 20 y. in B2B sales, NYC, NY
Brennan Farrel 11 y. in B2B sales, Raleigh, NC
Edward Young 12 y. in B2B sales, Brookline, MO
Brennan Farrel 11 y. in B2B sales, Raleigh, NC
Edward Young 12 y. in B2B sales, Brookline, MO
Haset Aklilu 6 y. in B2B sales, Toronto, ON
Alex Prodromou 5 y. in B2B sales, Toronto, ON
Janis Brugis 5 y. in B2B email marketing, Riga, Latvia
Ariel Wolfe 15 y. in B2B sales, Copenhagen, Denmark
Felipe Afanador Cortés 10+ años en ventas B2B
Clara Galetti 5+ años en ventas B2B
How Martal Group is different
Selecting a vendor in today’s lead generation market can be challenging, with the similarities among many agencies often leading to confusion. As a unique core competency, Martal employs top sales talent from North America, LATAM, and the EU to provide a diverse range of industry knowledge and experience for our clients. At Martal, truly understanding our clients’ goals and the unique value offering is our proven strategy that delivers.
As your company’s requirements grow, Martal’s team servicing your account does too. When sourcing leads for our clients, we leverage real-time intent data to detect keyword surges for your unique offering. This allows us to pinpoint companies that are looking for products or services in your industry and engage decision-makers with personalized outreach during their vendor assessment process.
NORTH AMERICA, EU
and LATAM BASED
MID & SENIOR-LEVEL B2B
& CULTURALLY ADEPT
& INTELLECTUALLY CURIOUS
a hand-curated sample of leads
ONE OF OUR SALES REPS
WILL CONTACT YOU SHORTLY
sample of leads for free
Choose the right service tier
Create customized target lists and marketing campaigns, monitor prospects engagement and initialize outbound calls. Get qualified leads delivered to your CRM.
Lead generation & Customer onboarding
Build your deal flow, develop customized offers, facilitate closing process, negotiate with prospects and onboard new clients.
Lead generation, Customer onboarding & Account management
Build your deal flow, facilitate customer acquisition, create and execute long- term strategy for maximizing customer value.
Choose Your Team Profile
Sales Operations Manager
Responsible for communicating your overall campaign progress including objectives and KPIs set, positive results generated, and continuous monitoring and improvements throughout
Fractional VP of Sales
Responsible for developing your go-to-market strategy and product market fit, creating campaign collateral, and building your sales funnel
Fractional Marketing Manager
Responsible for researching your prospect personas, monitoring customer intent, curating prospect lists and launching campaigns
Dedicated SDR (optional)
Responsible for engaging your prospects and generating meaningful results through personalized sales cycles
Facilitating both direct sales and channel partnerships
Developing pre-qualified leads lists – up to a few thousand per month
Personal messaging templates
Outbound email outreach and calls
Individually personalized outreach (Account Based Marketing)
Conversion tracking & KPI analytics
Attending conferences and setting appointments at trade shows (at an extra cost)
Appointment booking, discovery calls and demos led by US based VP Sales
Publications that will build back-links & increase your website’s SEO and foot-traffic (at an extra cost)
LinkedIn invites & messaging
your sales and attract
Sampling of Verticals Served
Insuretech and Financial Services
Web Development and UI / UX
Education and training
Digital Marketing Agency
E-commerce and retail
Security and Surveillance
AI and Machine Learning
Logistics and Supply Chain
Martal helped us get our feet on the ground in North America and provided a high-quality lead flow, making hundreds of intros to potential clients that resulted in the first contract signed in 2 months.
I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced.
Martal is a great business partner. They have profound market understanding, and strong business relations skills. Our lead generation goals & expectations were exceeded.
RECENTLY SOURCED AND CLOSED DEALS WITH
See what customers have to say about Martal
People love Martal, BUT
DON’T TAKE OUR
WORD FOR IT…
“ Martal is a great business partner. They have profound market understanding, and strong business relations skills. Our lead generation goals & expectations were exceeded. ”
“ We are happy with Martal Group engagement, as they helped us get our feet on the ground in North America and provided a diversified high-quality lead flow, making hundreds of introductions to potential clients that resulted in first contract signed in 2 months. ”
“ I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. ”
“ Good service! Martal’s team have a great understanding of client needs. ”
“ If you are looking for a partner for North America lead gen, Martal is a great source. They are very open to partnerships and helping companies enter the North American market. ”
“ Martal was ready to begin the sales cycle within a week of onboarding, managing marketing to over 100 accounts. ”
“ Within the first month Martal team created a new set of marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product. ”
“ Fully target-orientated. Quick results in short term. Excellent communication skills with targeted customer and client. Good performance within two weeks of signing our contract. ”
“ Martal’s team is essentially a “human as a service” platform, combining human intelligence and business data. Martal is using 4 different tools combined in a single workflow and proprietary sales methodologies; and an assigned sales rep is sourcing deals and pitching prospects. ”
“ Martal Group has a long term agency contract with Vidmind, Vito is the backbone of pre sales process. He is personally involved in lead generation, business development and content partnerships in Canada and US. His ideas and management practices are essential to getting results. ”
“ We hired Martal Group for 12 month business development contract aimed to expand our technology partnerships in US in 2014. The group team was very resourceful in generating new leads, actively scouting proposals and negotiating deals with new partners. We also valued great perks like, business planning and marketing collateral review. ”
“ Martal Group was able to facilitate Complete EDI’s first ever outbound lead generation efforts in the company’s history. Following the onboarding process, Martal was able to deliver 2 sales-qualified leads within the second week of campaigns and by the end of the 3 month pilot period had 14 sales-qualified leads. Video reference link ”
FAQs: B2B Lead Generation Services
Lead generation is essential for developing a sustainable sales pipeline with predictable revenue growth. At its core, B2B lead generation is the process of discovering and connecting with potential business partners or clients who would benefit from what you have to offer.
When you delve into lead generation, you become a matchmaker between your business and high-level decision-makers by engaging, nurturing, and qualifying them as potential leads. The end goal of lead generation is to create opportunities for meaningful business collaborations and partnerships.
In B2B sales, there are multiple avenues to discover potential business partners and clients, but choosing the right strategies for your company comes down to tangible outcomes.
Some of the most effective B2B lead generation services that produce high-quality leads and meaningful sales meetings include:
Outbound Email Marketing: Gone are the days of mass-blast email tactics. Now, it’s about a strategic approach where tailored messages are sent to specific targets, aiming to engage and spark interest. The trick is ensuring the content is relevant, personalized, and compelling enough to elicit a response.
Social Selling: The digital age has produced professional platforms like LinkedIn, where sales reps can connect directly with decision-makers. This type of social media outreach, also known as social selling, involves building meaningful relationships online, sharing valuable insights, and positioning oneself as a thought leader in the industry.
Cold Calling: Often perceived as old-school, cold calling can still offer a goldmine of opportunities when done right! It’s all about reaching out directly to potential clients, understanding their challenges, and presenting them with a remedy that resonates.
Each method has its own merits, but the absolute best approach involves a blend of these strategies, known as outbound multichannel outreach. However, for these campaigns to be successful, it’s imperative to have a deep understanding of your ideal client’s profile, their needs, and how best to communicate the solutions in a personalized package.
Forging genuine connections can be both challenging and time-consuming, which is why lead generation services have become exceedingly popular over the past few years.
Here are just a few of the benefits you can expect from lead generation services:
Precision Targeting: Most sales reps spend 50% of their time chasing the wrong prospects. Through lead generation services, you can quickly zero in on prospects that genuinely align with your business values and offerings — making quality over quantity more than just a mantra for your sales team.
Streamlined Sales Pipeline: By sourcing and qualifying leads more effectively, your sales team can focus on what they do best: closing deals. Less time on cold prospects means more time nurturing relationships that have real potential.
Increased ROI: Investing in tailored lead generation services can significantly amplify your return on investment. You’re channeling resources into strategies proven to resonate with your target demographic.
Adaptability: The buyer’s journey is always evolving, as are the tactics used by lead generation experts. Engaging with a lead generation service provider ensures your outreach remains current, relevant, and in tune with the latest market dynamics.
Data-Driven Insights: Lead generation isn’t just about getting prospects; it’s also about understanding them. With the right services, you gain access to valuable data and insights about your target audience, helping refine your strategies further.
The cost of B2B lead generation services can vary significantly based on several factors: the scope and customization of services, the volume of desired leads, the technological tools involved, and the duration of engagement. Additionally, prioritizing enterprise leads or targeting specific geographical regions might impact pricing. While comprehensive strategies may command a higher cost, they often bring a more robust return on investment. It’s essential to evaluate the potential ROI and maintain open discussions with service providers to understand costs fully and expected outcomes.
There’s no one-size-fits-all answer when it comes to lead generation in the B2B realm. However, effectiveness boils down to a strategy that aligns perfectly with your business’s unique goals and your target audience’s preferences. Outbound email marketing, for instance, is perfect for delivering tailored messaging that speaks directly to the recipient’s needs. Social selling through LinkedIn prioritizes genuine relationship-building and thought leadership. Cold calling, while traditional, focuses in on immediate, direct communication that dives into a prospect’s challenges. The real magic, though? Harnessing the strengths of each through a multichannel campaign. This approach, rooted in a keen understanding of your ideal client’s profile, offers a potent mix of personalization, outreach, and relevance, often leading to promising business collaborations.
A B2B lead generation agency is a trusted partner for businesses looking to grow. These agencies specialize in identifying potential business relationships or clients genuinely interested in your offerings. Rather than you sifting through the endless possibilities of prospects, they use their expertise, tools, and strategies to pinpoint golden opportunities, ensuring your sales team is equipped with warm leads ready for meaningful conversations.
Working with a B2B lead generation agency is like unlocking a treasure trove of specialized strategies. A skilled lead generation partner will kick things off by understanding your business goals and ideal client profile. From there, they craft tailored outreach campaigns, tapping into modern outbound marketing methods to capture the attention of high-level decision-makers who genuinely need your services. Using a mix of cutting-edge technology, data analytics, and good old human touch, they nurture these leads, ultimately setting the stage for productive sales appointments. Essentially, they streamline the journey from first contact to signed contract, ensuring you’re always speaking to the right people at the right time.
Enlisting the expertise of a lead generation agency is a strategic move that can offer your business a competitive edge in your market. Let’s break down some of the benefits:
Expertise on Demand: Agencies live and breathe lead generation. They’re armed with the latest strategies, tools, and industry insights, ensuring your campaigns stay ahead of the curve.
Efficient Resource Allocation: Instead of training an in-house team or spending resources on trial-and-error, an agency can hit the ground running, maximizing your ROI from day one.
Scalability: As your business grows, agencies can adapt and expand their strategies, ensuring a consistent flow of quality leads no matter your company’s size.
Tailored Strategies: With an intimate understanding of various sectors, they craft campaigns that resonate specifically with your target audience, making every interaction count.
Data-Driven Decisions: With access to analytics and reporting tools, agencies provide actionable insights, allowing you to refine your strategies and make informed business decisions.
Time Savings: While they handle the legwork of identifying and nurturing leads, you can focus on closing deals and driving business growth.
At the heart of our client’s success is our diverse team of top-performing sales executives, each bringing a unique perspective and skill set to the table. Our award-winning services have been recognized for their effectiveness and impact on revenue growth. But we don’t just rest on accolades; we harness state-of-the-art prospecting tools that delve deep into buyer intent, technographic, and psychographic data. Our proprietary lead generation processes and proven workflows have been refined over the years, ensuring we don’t just deliver leads, but qualified opportunities with real potential. This holistic approach empowers our clients, helping them scale faster with an influx of high-quality leads and valuable sales meetings. When you partner with Martal Group, you’re investing in excellence, innovation, and ROI-driven results.