How Martal helped

Clickworker

to create a sales pipeline in the U.S
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1.2 M $
in annual sales managed
by Martal team
photo
Christian Rozsenich

About Clickworker

Company Target & Verticals

Clickworker is targeting global IT
companies, managing complex
AI projects.

Clickworker is a leading micro tasking marketplace, being ranked the top company in crowdsourcing niche. Clickworker cloud technology platform caters data management and web research services as well as AI algorithms training.

  • Industry Publishing
  • Company Size 200
  • Headquarters CA, USA

Responsible Team:

  • Brennan Farrell
    Brennan Farrell
    11 y. in B2B sales, Raleigh, NC
  • Vito Vishnepolsky
    Vito Vishnepolsky
    20 y. in B2B sales, Toronto, ON

Solution

What was the scope of Martal involvement

Clickworker sales team defined the target customers profile for the company service line, and we at Martal Group developed a go to market strategy for every target segment. Today a dedicated team of three executives oversees the whole sales and marketing process for Clickworker.

The team attends trade shows where they represent Clickworker, creates prospect lists, and runs omni channel outbound campaigns. The contracted team is also nurturing warm leads and closes contracts for Clickworker.

Results & Feedback

The impact of the engagament

Martal Group created a new revenue stream from scratch, closed deals with over 60 companies, created master service agreements with three Fortune 50 companies and was able to support a full marketing and sales operation in the U.S. market. Clickworker have reinforced existing customers relations and acquired new partners as well. As of today, Martal team is managing over 1.2M$ in annual sales.

  • 3
    master service agreements
    with Fortune 50 companies
  • 60
    deals
    with new companies

Project management performance

The teams have a weekly call and share regular updates on the project and pipeline status. Teams also use email, Microsoft teams, WhatsApp messaging and video conferences to stay in touch.

Sales strategies used

Our sales team have built two different workflows that drive prospect engagement. We practice Account Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company) and we are running email, LinkedIn, and cold calls campaigns targeting Data Scientists.