About HALO Recognition
Company Target and Verticals
As a leading global provider of recognition and incentive solutions, HALO recognition helps its clients increase engagement and develop deeper connections with employees through full-service programs tailored to each company’s unique culture.
- Industry Human Resource Services
- Company Size 1800+
- Headquarters Long Island City, New York
- Derek Sindelman13 y. in sales, Deer Park, New York
- Alex Prodromou11 y. in sales, Toronto, Canada
- Carolina Galetti9 y. in sales, Denver, Colorado
What was the scope of Martal’s involvement
While HALO Recognition has an experienced group of business development directors, servicing existing client relationships left the team with little time to hunt consistently for new opportunities. Martal Group supports HALO Recognition’s business development team by identifying new prospects, reaching out to target accounts, and booking appointments with sales-qualified leads.
Results and Feedback
The impact of the engagement
In eight months, Martal Group helped HALO Recognition convert over $10M in new business opportunities.
- 9000Prospects generated/ month
- 5Qualified leads generated/month
Project management performance
Continuous collaboration, clear communication, and proactive campaign management have been the key contributors to this project’s success. Weekly meetings between HALO and Martal Group are used to review key metrics, optimize outreach, and share insight about potential clients. All booked appointments are accompanied by detailed background information and conversion notes, resulting in a high percentage of successful meetings.
Sales strategies used
Martal Group sales executives launch multichannel campaigns weekly for HALO Recognition to set appointments with key decision-makers at enterprise-size businesses interested in recognition and incentive solutions.