How Martal helped

HALO Recognition

To increase sales in the US market
9 000
Prospects generated/
Confidential client

About HALO Recognition

Company Target and Verticals

HALO Recognition serves over 100 Fortune 500 companies as well as thousands of SMBs.

As a leading global provider of recognition and incentive solutions, HALO recognition helps its clients increase engagement and develop deeper connections with employees through full-service programs tailored to each company’s unique culture.

  • Industry Human Resource Services
  • Company Size 1800+
  • Headquarters Long Island City, New York

Responsible Team:

  • Derek Sindelman
    Derek Sindelman
    13 y. in sales, Deer Park, New York
  • Alex Prodromou
    Alex Prodromou
    11 y. in sales, Toronto, Canada
  • Carolina Galetti
    Carolina Galetti
    9 y. in sales, Denver, Colorado


What was the scope of Martal’s involvement

While HALO Recognition has an experienced group of business development directors, servicing existing client relationships left the team with little time to hunt consistently for new opportunities. Martal Group supports HALO Recognition’s business development team by identifying new prospects, reaching out to target accounts, and booking appointments with sales-qualified leads.

Results and Feedback

The impact of the engagement

In eight months, Martal Group helped HALO Recognition convert over $10M in new business opportunities.

  • 9000
    Prospects generated/ month
  • 5
    Qualified leads generated/month

Project management performance

Continuous collaboration, clear communication, and proactive campaign management have been the key contributors to this project’s success. Weekly meetings between HALO and Martal Group are used to review key metrics, optimize outreach, and share insight about potential clients. All booked appointments are accompanied by detailed background information and conversion notes, resulting in a high percentage of successful meetings.

Sales strategies used

Martal Group sales executives launch multichannel campaigns weekly for HALO Recognition to set appointments with key decision-makers at enterprise-size businesses interested in recognition and incentive solutions.

Click here for the detailed client review