How Martal helped

Spirit AI

To Increase sales in the US market
15 000
Prospects generated/
Adriano Teti

About Spirit AI

Company Target and Verticals

Spirit AI targets trust and safety managers at enterprise-level companies.

Spirit AI brings together thinkers in artificial intelligence (AI) within academia and the game industry making AI more human with nuanced analysis and safeguarding of online communities.

  • Industry AI Character Engine Software
  • Company Size 20
  • Headquarters London, UK

Responsible Team:

  • George Toria
    George Toria
    7 y. in Sales, San Francisco, CA
  • David Harris
    David Harris
    8 y. in Sales, Queens County, NY


What was the scope of Martal’s involvement

Martal Group was able to facilitate Spirit AI’s entry into the US market through outbound lead generation. Following the onboarding process, Martal was able to create sustainable prospects through their campaigns, ultimately allowing Spirit AI to close the deal.

Results and Feedback

The impact of the engagement

Martal’s campaigns resulted in the Spirit AI’s ability to grow its pipeline with qualified leads so that its internal sales team could focus on nurturing prospects and closing deals.

  • 15000
    Prospects generated/ month
  • 35
    Qualified leads generated/month

Project management performance

Spirit AI received weekly performance updates on where the leads are in the pipeline and the next steps in the process. Focusing on lead generation, the Martal Group was able to provide efficient and sustainable prospects.

Sales strategies used

The project consisted of multiple strategies including launching outbound campaigns in order to generate leads. Martal Group was able to grow Spirit AI’s pipeline by creating qualified meetings, in order to set the company up with the best possible prospects.

Click here for the detailed client review