There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the [...]

MARTAL GROUP has recently had the privilege of being featured among North America’s prominent B2B Lead Generation companies. Martal’s sales partnership and lead generation solutions have helped [...]

Voice services ensure that clients are always connected and updated. Not only do voice services serve customers, but they also have been shown to save companies 50-70% on costs by cutting [...]

Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and [...]

Outbound, inbound, bound to win.   Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing [...]

So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will [...]

Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing [...]

As more and more companies establish their presence in today’s digital world, it’s become harder than ever before for a business to stand out against the competition. To simply adapt to modern [...]

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find [...]

By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the [...]