How to Outsource Sales for Your Company: A Complete Guide

Customer acquisition refers to the marketing strategies an individual or a company implements to land new clients. It’s the process of attracting highly-targeted leads and converting them into loyal, long-lasting customers in a cost-effective manner. Now: Due to its importance for the success of any business, customer acquisition was never the easiest of tasks. It […]

As the majority of B2B buyers rejoice in the normalization of remote selling, businesses around the world have been working diligently to meet the demands of the new environment.  Before it was mainstream, we at Martal Group had been helping companies generate leads virtually with sales representatives trained in the art of long-distance prospecting.  The […]

For a sales executive, there always comes a time when a prospect is hesitant about your solution. The prospect may genuinely have a problem, or they may be coming up with excuses to avoid expressing disinterest. In these situations, one must know exactly what to say, and most importantly, how to say it.  As always, […]

Are your customer acquisition cost (CAC) trends cringeworthy? You’re not alone. CAC has increased for B2B tech companies by nearly 70% from 2013 to 2019. Over the past two years, the lack of face-to-face interactions has only worsened the problem as marketing expenses are climbing and incoming customers are descending.  So how do you know […]

Is outbound outdated? As long as you have sales to make, you will have leads to generate. If those leads aren’t coming to you, then you have to go to them. And why wouldn’t you? Outbound lead generation is one of the fastest ways to accelerate your company’s growth. But outbound sales is also often […]

Is cold calling dead? For decades people just like you have been practicing different forms of cold calling as an effective way to increase conversions.  While the definition of cold calling and the techniques have evolved over the years, from door-to-door sales to outbound phone calls, cold calling is still a successful B2B sales development […]

Think back to the last big investment you made. Be honest with yourself. Was there a moment right before you pulled the trigger when you wondered, “Is this really a good idea?” Now, think back to a time when you didn’t have that moment of doubt nagging in the back of your mind. With childlike […]

“If you do it right, it will last forever”. -Massimo Vignelli. When it comes to logo and brand designing, this couldn’t be truer. Once the brand identity design for your firm or business is just right, it will never fail to make an impact. The idea is to create such an impression on the consumer […]

“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]