The Guide to Writing Value Propositions For B2B Tech Companies

Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]

As more and more companies establish their presence in today’s digital world, it’s become harder than ever before for a business to stand out against the competition. To simply adapt to modern marketing changes is a necessity to remain relevant, but the hallmark of a great business is the ability to leverage these developments to […]

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products […]

By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And […]

The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank […]

WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, […]

Sentiment analysis – What do people think of us? Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the […]

Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For […]

1. Do you know your market? A strange phenomenon of the online marketing world that continues to baffle me is the number of business startups that have no real idea who or what their targeted market is.  Even though the world of Internet marketing has existed since well back in the previous century, there still […]