Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

Any company that fails to build a robust pipeline for growth and business opportunities will struggle in the face of increased competition, rapidly changing market conditions, and continuous tech advancements. That’s why effective B2B lead generation and SaaS marketing strategies aren’t just tools — they’re the very backbone of any thriving company today. In this […]

Without a steady flow of potential prospects, no business can gain a fair share of the market and grow exponentially. That’s why leads are the brick-and-mortar of every company — especially in B2B industries. As a matter of fact: 79% of marketers consider generating better quality leads the top priority when it comes to their growth objectives. […]

Understanding the total addressable market is a crucial element of any successful business strategy. It serves as a quantitative estimate of the maximum potential market size and represents the overall revenue opportunity available to your product or service.  In this article, we delve into the concept of the total addressable market, provide real-world examples, explain […]

In an increasingly digital and competitive business environment, small businesses face the challenge of generating a consistent stream of high-quality leads to fuel their growth. However, traditional lead generation methods can be time-consuming, resource-intensive, and often yield inconsistent results. This is where automated lead generation comes into play. Automated lead generation offers small businesses a […]

It can be tempting to take on lead generation in-house. There’s an insurmountable amount of advice, strategy, courses, and tactics on how to do your own lead generation. But if you stop to consider the cost of conducting your own lead generation strategy, the ROI of outsourcing lead gen really starts to stack up. Why […]

Have you been looking for ways to increase your lead generation? You’re not alone. 85% of B2B marketers consider lead generation their #1 challenge. While we all wish our business’s client base could grow at the rate of Jack’s beanstalk, the reality is that growth is much more like a potted plant: slow and steady. […]

Struggling to convert more leads into buyers? Despite the bad reputation it gets from some critics, cold calling is still a highly effective strategy to get you there. But in order for it to work, you need to have a solid team of well-trained sales reps to handle the whole process. Hiring and training an […]

Leads are the moving force to your sales department and your business as a whole.  Without a steady flow of new prospects entering your sales funnel regularly, your company will struggle to secure its place in the market and expand its customer base. Now: It’s important to note that lead quality is also a huge […]

B2B cold emailing stands out as one of the most practical and effective tools for sales outreach today. It’s a great strategy for getting more clients and transforming any struggling business into an industry-leading enterprise. However: Creating effective cold emails is far from shooting off simple, random messages to strangers. It’s an art form that […]