Intent Data: Why We Use It and Why You Should Too
There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the [...]
Top B2B Lead Generation Companies
MARTAL GROUP has recently had the privilege of being featured among North America’s prominent B2B Lead Generation companies. Martal’s sales partnership and lead generation solutions have helped [...]
Martal Group Helps Companies Save Big & Win Big
Voice services ensure that clients are always connected and updated. Not only do voice services serve customers, but they also have been shown to save companies 50-70% on costs by cutting [...]
Bound to Succeed: Which Direction Should Lead Generation in a Startup Go?
Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing [...]
How to Develop a Powerful B2B Online Marketing Strategy
So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will [...]
Taking The Guesswork Out of Your Lead Generation Campaign
Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing [...]