Lead Generation - B2B Inbound and Outbound Strategies | Martal Group
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07.18.2023
Reports show that in 2023 alone, US companies will spend up to $3.2 billion on ads to increase lead generation. For many of them, acquiring new leads is one of the highest priorities as it directly increases their revenue. It also serves as proof of tangible growth and defines the right trajectory for success. In […]
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07.14.2023
Every growth aspiring B2B business knows the thrill of attracting a new client. Not only does that serve as validation for your brand’s value proposition, but it’s also a gateway to future opportunities. But… Before you get to that point, the hunt for new leads often feels like a steady uphill battle. It’s impossible to […]
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07.07.2023
Innate qualities and skillset are crucial to making it as a sales representative. But outbound lead generation is a science with many variables and parameters in play. And there’s no shortage of gifted sales reps who struggle to close any deals. As it turns out: All successful sales professionals have common ingredients such as drive, […]
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07.07.2023
Lead generation has become one of the biggest challenges for businesses today, especially considering how competitive and costly some marketing techniques can be. Outsourced email marketing is a great alternative and an excellent marketing strategy used by most brands worldwide. It’s a cost-effective, sustainable technique to fill your sales funnel and keep your business running […]
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06.23.2023
As a concept, outbound campaigns predate the digital age we live in today. Before permission marketing came into existence, businesses had to spray and pray to get any prospects to consider their offers and buy them. So while the fundamentals of outbound marketing stay the same, the methods and outreach channels are what has evolved. […]
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06.23.2023
In the vibrant, fast-paced world of digital marketing, businesses are like adventurers in search of treasure. But the true gold lies not in immediate sales, but in high-quality leads — those potential customers who express a keen interest in your brand and might just need a nudge in the right direction to take the plunge. […]
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06.19.2023
LinkedIn has recently put a new limit on connection requests, which went from more than 200 a day to only 100 per week. That has significantly slowed down the lead generation process for many businesses and put them in trouble. If that’s something you’re struggling with at the moment, you have to stop playing the […]
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06.19.2023
There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]
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06.19.2023
Is outbound outdated? As long as you have sales to make, you will have leads to generate. If those leads aren’t coming to you, then you have to go to them. And why wouldn’t you? Outbound lead generation is one of the fastest ways to accelerate your company’s growth. But outbound sales is also often […]