Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

What does Omni-channel Mean?  Omni is Latin for ‘all’. Omni-channel simply means that you use all of your channels, that blend into  one cohesive experience. For example, using an omni-channel retail strategy means using your social media, in-store service, online retail platform and advertising to attract prospects through the various stages of your sales funnel.  […]

In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]

Lead generation for any startup can be tricky, nobody knows that better than companies like ours. The recent series of events transpiring around the globe due to COVID-19 have caused a wave of uncertainty for many businesses. Whether you are a small restaurant or a large multinational, the effects of the global pandemic have been […]

There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]

Why Choose Martal Group? If you’re ready to grow your business through customer acquisition, Martal Group could be the solution you’ve been looking for. Martal Group helps your company identify ideal client profiles and pinpoint decision-makers within your targeted verticals and accounts. After that, your assigned Martal Group sales team will create personalized outbound campaigns […]

Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]

Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]