How Martal helped


To Increase sales in the US market
7 000
Prospects generated/
Rick Taylor

About Forerunner

Company Target and Verticals

Forerunner Technologies targets IT and voice leaders at Healthcare and SMB enterprises.

Forerunner allows the customer to overcome their business challenges by acting as an extension of the business’ team to provide support and service for business’ technology demands.

  • Industry Telecom Equipment and Services
  • Company Size 100
  • Headquarters NY, USA

Responsible Team:

  • Brennan Farrell
    Brennan Farrell
    11 y. in B2B sales, Raleigh, NC
  • Anand Pandey
    Anand Pandey
    11 y. in B2B sales, Boston, MA


What was the scope of Martal’s involvement

Both teams worked together to create sales-ready leads through various channels on behalf of Forerunner. By running outreach campaigns, Martal and Forerunner were able to distinguish the most tangible prospects.

Results and Feedback

The impact of the engagement

Like many scaling tech companies, Forerunner struggled to reach out to prospects on a regular basis. Martal Group solved this problem by launching scheduled email, LinkedIn, and cold call campaigns that generated a sustainable pipeline of qualified leads.

  • 7000
    Prospects generated/ month
  • 22
    Qualified leads generated/month

Project management performance

Forerunner’s outbound email campaigns received weekly positive engagement. The Martal team further qualified interested prospects over the phone, then booked appointments for Forerunner’s internal sales team.

Sales strategies used

The project consisted of multiple strategies such as launching outbound campaigns through email and LinkedIn as well as cold calling in order to generate leads for Forerunner. The Martal team was able to additionally connect with the enterprise-level decision-makers, creating meaningful and beneficial conversations.

Click here for the detailed client review