Company Target and Verticals
Forerunner allows the customer to overcome their business challenges by acting as an extension of the business’ team to provide support and service for business’ technology demands.
Industry Telecom Equipment and Services
Company Size 100
Headquarters NY, USA
Brennan Farrell11 y. in B2B sales, Raleigh, NC
Anand Pandey11 y. in B2B sales, Boston, MA
What was the scope of Martal’s involvement
Both teams worked together to create sales-ready leads through various channels on behalf of Forerunner. By running outreach campaigns, Martal and Forerunner were able to distinguish the most tangible prospects.
Results and Feedback
The impact of the engagement
Like many scaling tech companies, Forerunner struggled to reach out to prospects on a regular basis. Martal Group solved this problem by launching scheduled email, LinkedIn, and cold call campaigns that generated a sustainable pipeline of qualified leads.
7000Prospects generated/ month
22Qualified leads generated/month
Project management performance
Forerunner’s outbound email campaigns received weekly positive engagement. The Martal team further qualified interested prospects over the phone, then booked appointments for Forerunner’s internal sales team.
Sales strategies used
The project consisted of multiple strategies such as launching outbound campaigns through email and LinkedIn as well as cold calling in order to generate leads for Forerunner. The Martal team was able to additionally connect with the enterprise-level decision-makers, creating meaningful and beneficial conversations.