How Martal helped

Complete EDI

To Increase sales in the US market
6 781
Prospects generated/
Doug McLean

About Complete EDI

Company Target and Verticals

Complete EDI helps customers of all sizes configure, deploy and manage all standards-based B2B (EDI) transaction types.

Complete EDI Solutions provides the world’s easiest, fastest, and most flexible solutions for the Electronic Data Interchange (EDI) industry to help you efficiently connect your trading partners and extend the value of your investment through their market-leading products and world-class support.

  • Industry EDI Solutions
  • Company Size 20-49
  • Headquarters Isle of Palms, South Carolina

Reduced team (1 Fractional Sales Rep)

  • Stephanie Hackert
    Stephanie Hackert
    15 y. in Sales, Toronto, Canada


What was the scope of Martal’s involvement

Martal Group was able to facilitate Complete EDI’s first ever outbound lead generation efforts in the company’s history. Following the onboarding process, Martal was able to deliver 2 sales-qualified leads within the second week of campaigns and by the end of the 3 month pilot period had 14 sales-qualified leads. 

Results and Feedback

The impact of the engagement

Martal’s campaigns resulted in Complete EDI’s ability to grow its pipeline with qualified leads so that its internal sales team could focus on nurturing prospects and closing deals.

  • 6 781
    Prospects generated/ month
  • 5
    Qualified leads generated/month

Project management performance

Complete EDI  received weekly performance updates on where the leads are in the pipeline and the next steps in the process. Focusing on lead generation, the Martal Group was able to provide qualified and quality prospects consistently.

Sales strategies used

The project consisted of multiple strategies including launching outbound campaigns in order to generate leads and targeting prospects that showed buyer intent data. After a few months of campaigning Martal added a campaign targeting prospects using competitor platforms. Strategies implemented successfully contributed to a pipeline full of sales qualified leads.

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