About Complete EDI
Company Target and Verticals
Complete EDI Solutions provides the world’s easiest, fastest, and most flexible solutions for the Electronic Data Interchange (EDI) industry to help you efficiently connect your trading partners and extend the value of your investment through their market-leading products and world-class support.
Industry EDI Solutions
Company Size 20-49
Headquarters Isle of Palms, South Carolina
Reduced team (1 Fractional Sales Rep)
Stephanie Hackert15 y. in Sales, Toronto, Canada
What was the scope of Martal’s involvement
Martal Group was able to facilitate Complete EDI’s first ever outbound lead generation efforts in the company’s history. Following the onboarding process, Martal was able to deliver 2 sales-qualified leads within the second week of campaigns and by the end of the 3 month pilot period had 14 sales-qualified leads.
Results and Feedback
The impact of the engagement
Martal’s campaigns resulted in Complete EDI’s ability to grow its pipeline with qualified leads so that its internal sales team could focus on nurturing prospects and closing deals.
6 781Prospects generated/ month
5Qualified leads generated/month
Project management performance
Complete EDI received weekly performance updates on where the leads are in the pipeline and the next steps in the process. Focusing on lead generation, the Martal Group was able to provide qualified and quality prospects consistently.
Sales strategies used
The project consisted of multiple strategies including launching outbound campaigns in order to generate leads and targeting prospects that showed buyer intent data. After a few months of campaigning Martal added a campaign targeting prospects using competitor platforms. Strategies implemented successfully contributed to a pipeline full of sales qualified leads.