How Martal helped


To increase sales in the US market
10 500
Prospects generated/
Confidential client

About Awin

Company Target and Verticals

The platform’s versatility gives Awin the ability to serve online advertisers in nearly any industry.

Awin is one of the fasting-growing affiliate marketing platforms in the US, with over 400 merchants and 12,000 publishers joining monthly. Through Awin, advertisers have democratized access to a diverse range of opportunities so they can build sustainable and scalable affiliate programs while tracking specific marketing efforts.

  • Industry Advertising Services
  • Company Size 1200+
  • Headquarters Berlin, Germany

Responsible Team:

  • Brennan Farrell
    Brennan Farrell
    16 y. in sales, Raleigh, North Carolina
  • Alex Prodromou
    Alex Prodromou
    11 y. in sales, Toronto, Canada


What was the scope of Martal’s involvement

Martal’s original goal was to ensure Awin could expand its market share in North America by connecting with advertising leaders in the travel and retail industry, seeking the latest in affiliate marketing technology and services. Due to the success of those campaigns, Awin and Martal are now focused on scaling outbound outreach to all advertisers with an e-commerce presence.

Results and Feedback

The impact of the engagement

Continuous hard work and dedication to producing qualified-sales leads week-after-week have resulted in a long-term partnership between Awin and Martal. The high open rates of Martal’s outbound email campaigns have translated into more conversions and partnerships as Awin scales.

  • 10 500
    Prospects generated/ month
  • 3
    Qualified leads generated/month

Project management performance

As an extension of the Awin team, Martal works closely with the sales department to update the ICP, optimize campaign performance, and qualify new opportunities. Clear and consistent communication throughout the week and during weekly meetings has ensured that Martal and Awin’s lead generation goals are aligned.

Sales strategies used

Through market research and buyer intent data, the Martal sales executives have launched several multichannel campaigns with tailored messaging highlighting Awin’s unique competitive advantages and versatile value propositions. Email, LinkedIn, and phone calls have all been used to nurture prospects and deliver high-quality sales appointments to the Awin sales team.

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