Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

A plug-and-play B2B lead generation strategies is kind of like Sasquatch… Some people claim to have seen it. Others say, “Look, I have a picture of it!” — yet the closest they can get to is a blurred-out mess that makes no sense. And the rest believes that it’s out there but have given up […]

LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process.  So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]

Generating high-quality leads for your business is a long, daunting task. But it comes nowhere close to converting those prospects into loyal customers. One thing that will make the process easier for you is understanding the various types of leads your company is dealing with.  By learning the difference between cold, warm, and hot prospects, […]

Lead generation has become one of the biggest challenges for businesses today, especially considering how competitive and costly some marketing techniques can be. Outsourced email marketing is a great alternative and an excellent marketing strategy used by most brands worldwide. It’s a cost-effective, sustainable technique to fill your sales funnel and keep your business running […]

In 2020, Google announced the death of third-party cookies in Chrome, which has caused a lot of upset in the marketing world. Simply because 80% of online marketers today rely on tracking cookies to enhance their marketing results. As a replacement, Google has developed a new technology called Federated Learning of Cohorts (FLoC), which uses […]

Innate qualities and skillset are crucial to making it as a sales representative.  But outbound lead generation is a science with many variables and parameters in play. And there’s no shortage of gifted sales reps who struggle to close any deals. As it turns out: All successful sales professionals have common ingredients such as drive, […]

LinkedIn has recently put a new limit on connection requests, which went from more than 200 a day to only 100 per week. That has significantly slowed down the lead generation process for many businesses and put them in trouble. If that’s something you’re struggling with at the moment, you have to stop playing the […]

Is outbound outdated? As long as you have sales to make, you will have leads to generate. If those leads aren’t coming to you, then you have to go to them. And why wouldn’t you? Outbound lead generation is one of the fastest ways to accelerate your company’s growth. But outbound sales is also often […]

It can be tempting to take on lead generation in-house. There’s an insurmountable amount of advice, strategy, courses, and tactics on how to do your own lead generation. But if you stop to consider the cost of conducting your own lead generation strategy, the ROI of outsourcing lead gen really starts to stack up. Why […]