Marketing Methodologies to Grow Your B2B Company | Martal Group

B2B content marketing may seem the same as B2C content marketing, but there are actually some very important differences that you should take into account. And if you recognize these differences and use them to your advantage, you can get better results when selling to a B2B audience. Without further ado, here’s how to write […]

Your business needs to adopt an effective marketing strategy to survive and thrive in today’s competitive market. The marketing landscape has shifted significantly over the years with a lot of old techniques being abandoned and new ones entering the scene. There has been an ongoing debate among marketing specialists about inbound and outbound marketing tactics […]

Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users […]

The rise in privacy and security regulations has changed marketing, mostly for the better. But that doesn’t mean it’s made our jobs as marketers any easier.  Our duties have become much more complex and technical over the years. We are required to earn and maintain a good reputation not just with our paying customers but […]

Market demand is what helps startups test and validate their ideas rapidly and in real market conditions. It’s also what drives initial product development and what helps founders turn a minimum viable product into a fully-fledged product. So the million-dollar question for startups is: How do you lure high-quality potential clients into your sales pipeline? […]

When it comes to marketing automation, the basics are always helpful in creating a successful strategy that can help you get new customers and keep your existing ones happy. To develop such a strategy, it’s imperative to understand what is marketing automation, and how it can be used to optimize your content marketing, social media, […]

ABM is the missing piece to enhancing the sales cycle and boosting profits for many companies.  Because of the huge overlap between the duties of your sales and marketing people, your brand can only survive by striving for successful ABM alignment.  Maximizing ABM alignment improves your team efficiency and helps you overcome challenges quickly. It’s […]

The B2B marketing environment is becoming increasingly fragmented and dynamic. The rise of digital marketing channels has given customers more control over how, where, and when they interact with brands. In today’s world, account-based marketing (ABM) is helping businesses meet the changing landscape of the buyer’s journey by focusing on specific companies and their unique […]

Account-based marketing (ABM) has proven to be a powerful strategy for B2B companies in all industries. It’s the ideal, cost-efficient approach for accelerating the sales cycle and expanding into new markets. Yet: Any sales strategy — no matter how well-developed — may still require some tuning to reach its full potential. If you take the […]