Marketing Methodologies to Grow Your B2B Company | Martal Group

Marketing compliance is more than just a legal necessity—it’s a fundamental part of protecting your brand’s reputation, maintaining customer trust, and ensuring sustainable growth. With evolving regulations and increased scrutiny over data privacy, businesses must prioritize compliance without compromising marketing performance. In this guide, we’ll explore key components of an effective compliance framework, best practices […]

Major Takeaways: Sales Titles SDR vs. BDR: The Inbound-Outbound Divide Unified Sales Development Titles Vary by Organization Business Development Titles Extend Beyond Prospecting Creative Sales Job Titles Can Inspire—but Must Be Clear Sales Title Hierarchies Align to Sales Strategy CRO and RevOps Roles Reflect Evolving Leadership Needs Customer-Facing Roles Extend Sales Beyond Closing Introduction In […]

Major Takeaways: Direct Sales AI-Powered Direct Sales is Revolutionizing the Industry Digital-First Sales are Now Essential in B2B Data-Driven Sales Strategies are More Effective than Ever Omnichannel Outreach Increases Engagement by 3x Personalization is the Key to Customer Engagement Sales-Marketing Alignment Drives Higher Conversion Rates Flexible Sales Resourcing is Becoming Standard Continuous Sales Training Maximizes […]

Major Takeaways: Sales Partner Sales Partners Amplify Market Reach Cost-Effective Expansion Without Hiring Faster Go-to-Market with Expertise Improved Lead Generation with Proven Methods Flexibility to Scale Sales Teams Strategic Advantage with Trusted Networks Reduced Risk in Entering New Markets Focus on Product and Innovation While Scaling Sales Introduction In 2025, selling has become a team […]

Major Takeaways: Sales Competency Model Sales Competency Models Drive Consistent Performance Competency-Based Training Shortens Ramp Time Sales Competencies Ensure Predictable Sales Outcomes Competency Models Improve SDR/BDR Performance Align Sales Training with Core Competencies Sales Competency Frameworks Enhance Sales Forecasting Competency Models Boost Motivation and Engagement The Right Competencies Can Accelerate Pipeline Velocity Introduction Scaling a […]

Major Takeaways: Key Differentiators Differentiators Define Market Relevance Not All Differentiators Are Strategic Six Core Types of Business Differentiators Customers Will Pay for Differentiated Value Communication Drives Differentiation Impact Differentiation Powers Targeted Outreach Pitfalls Undermine Perceived Value Continuous Validation Keeps Differentiators Effective Introduction Did you know 64% of B2B buyers can’t tell the difference between […]

Major Takeaways: Pay Per Appointment Lead Generation Define Qualification or Waste Sales Time Without clearly defined qualification criteria, vendors may fill your calendar with unfit prospects. 67% of lost sales stem from poor lead qualification. Focus on Value, Not Just Volume Choosing providers based on meeting count or cost alone often leads to low-quality leads. […]

You know your audience, you did the research, but your campaigns still fall flat.  So you wonder, “What’s happening?” It is like customers change their minds before you can catch up. To help you find the answers (and solutions!), use this article to explore what predictive marketing is and how it works, plus tactics so […]

Major Takeaways Personalization Wins Attention Tailor each pitch to the prospect’s specific industry, challenge, or recent activity. Pitches that feel custom-built consistently outperform generic templates. Video and Voice Humanize Outreach Using video demos or LinkedIn voice notes makes pitches feel more authentic. These channels boost engagement and help convey tone, sincerity, and expertise. Stories Make […]