Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

Key Takeaways Introduction Did you know your B2B email list could be shrinking by over 25% each year? Email databases degrade at a rate of 28% per year​(1)(even faster in high-churn industries), thanks to factors like job changes and abandoned addresses. For B2B tech companies and SaaS providers, this decay means your carefully built contact […]

Key Takeaways  Introduction Keeping a steady stream of sales opportunities is critical for growth. Whether you’re a SaaS startup, an IT services provider, a cybersecurity firm, an AI/ML innovator, a manufacturing company, a fintech, a managed services provider, an education/training business, a healthcare organization, or a logistics company – the pressure to feed your sales […]

Meta Description Discover how to generate sales leads in 2025 using AI-powered tools and omnichannel outreach strategies. Learn the modern sales lead generation process and how to generate more sales through industry-specific campaigns and automation. Key Takeaways Introduction How can you generate sales leads in 2025 when 68% of B2B businesses struggle to do (1)? […]

Key Takeaways Introduction Are your B2B sales metrics telling the full story of your team’s performance? In 2025, data-driven sales leadership isn’t just a buzzword—it’s a necessity. By 2026, 65% of B2B sales organizations will outpace those running on gut instinct by using data-driven strategies​(10). Key Performance Indicators (KPIs) and metrics shine a spotlight on […]

Key Takeaways IntroductionIn 2025, B2B sales have only gotten more complex: the typical B2B purchase now involves an average of 7–8 decision-makers, and nearly 70% of the buyer’s journey is complete before a prospect ever speaks to a sales rep​(1). This means your sales team often has little visibility or influence until late in the […]

Major Takeaways  Introduction B2B email marketing remains a powerhouse in 2025, even as new channels emerge. In fact, email is so vital that 4 out of 5 marketers said they would rather give up social media than lose email outreach​(5). Why? Because done right, B2B emails drive serious results – delivering an average ROI of […]

Major Takeaways  Introduction In 2025’s fast-paced B2B landscape, building a winning sales team structure often means blending in-house and outsourced talent. This hybrid model is reshaping how companies approach sales, allowing them to tap external expertise and scale quickly without overburdening internal teams. Below, we’ll explore what a hybrid sales team structure is, why it’s […]

Major Takeaways  Introduction Is your sales pipeline overflowing with leads but short on sales? In B2B marketing, generating leads is only half the battle – the real win comes from converting those leads into customers. When it comes to lead generation vs. lead conversion, many companies pour resources into filling the funnel but neglect to […]

Major Takeaways Introduction 68% of B2B companies have trouble generating leads(1). That eye-opening stat shows just how challenging it can be to keep a sales pipeline full in today’s market. If your company – whether a nimble SaaS startup or a global manufacturing firm – is struggling to consistently book qualified sales meetings, you’re not […]