Lead Generation - B2B Inbound and Outbound Strategies | Martal Group
- 10.27.2022
Market demand is what helps startups test and validate their ideas rapidly and in real market conditions. It’s also what drives initial product development and what helps founders turn a minimum viable product into a fully-fledged product. So the million-dollar question for startups is: How do you lure high-quality potential clients into your sales pipeline? […]
- 10.17.2022
Lead generation campaigns are the reason behind most businesses’ success these days. Companies, big and small, implement lead generation processes daily to expand their business and reach their revenue goals. But understanding the mechanics behind lead generation campaigns can take time. There are so many lead generation types and strategies that it becomes easy to […]
- 10.03.2022
It’s no secret that lead generation is one of the biggest challenges facing B2B companies today. Not having a strong lead flow is often the bottleneck that keeps expanding businesses from converting more quality clients. But: The sales team shouldn’t always take the blame for this stagnation. Because attracting new prospects to the business and […]
- 09.27.2022
If you’ve been in business for any amount of time, you can lament with the 68% of companies struggling with lead generation. Unfortunately, most revenue leaders don’t have time to become experts in every tactic and strategy that can fuel pipelines. To add to the difficulty, many sales experts find it overwhelming to balance prospecting […]
- 09.19.2022
Figuring out the right time to pass leads from your marketing team to your salespeople is tricky. If you do it too early, you’ll risk wasting your sales reps’ time on unqualified leads that will never buy from you. But if you wait for too long, your prospects will have already chosen a competitor or […]
- 09.16.2022
Have you been looking for ways to increase your lead generation? You’re not alone. 85% of B2B marketers consider lead generation their #1 challenge. While we all wish our business’ client base could grow at the rate of Jack’s beanstalk, the reality is that growth is much more like a potted plant: slow and steady. […]
- 09.09.2022
Lead generation is the root of all business growth. It’s what nourishes your company’s revenue and what grounds your brand in the marketplace. But everyone has their own opinion about what lead generation strategies entail and what works best in our current climate. While there are proven methodologies in place that influential sales leaders swear […]
- 08.09.2022
Every department has its own vocabulary. Accountants are talking about credits and debits while the dev team chatters about bugs and cookies. The unique language we speak around our co-workers not only unifies objectives and discussions but also gives us a sense of camaraderie and confidence in our work. Like every other department, sales and […]
- 07.29.2022
Internet users have developed a strong resistance to any outreach attempt online. As a consequence, outbound lead generation is becoming more challenging while it requires a lot of skills and expertise. On the flip side: Inbound lead generation has increased in popularity and become the go-to strategy for many modern businesses. It’s a highly effective […]