Martal Group:B2B Lead Generation and Sales Blog
Breaking Down Barriers: How Martal Supports Innovative Tech Companies Through Foreign Partnerships
Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry. Still, we live in an era when technology transcends borders, and at Martal, […]
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09.11.2023
Welcome to a comprehensive exploration of B2B sales funnels – the ultimate guide that empowers you to steer your sales journey with finesse! Within this article, we delve into six core strategies that form the bedrock of successful B2B sales funnels, accompanied by real-world examples that illuminate their effectiveness. Whether you’re an experienced B2B sales […]
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08.25.2023
Are you striving to amplify your sales efforts and expand into new territories? For Australian tech companies wanting to cut through fierce competition and reach more potential clients, partnering with a top-rated B2B lead generation agency is often the quickest route to success. As a premier lead generation partner, Martal Group offers tailored outbound strategies […]
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08.25.2023
Recent data shows that 80% of B2B customers research a product online first before buying it. This places a significant focus on marketing strategies to gain qualified leads and retain clients. The OKR (objectives and key results) transforms your B2B marketing efforts by setting better goals and choosing relevant metrics to track success. Here’s how […]
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08.21.2023
When developing a marketing strategy, we want to ensure that every dollar invested in the business will bring profit. Therefore, paying attention to every aspect of creating a website, especially its design, is necessary. After all, website malfunctions can negatively affect the user’s experience. In fact, 57% of internet users say they wouldn’t recommend a […]
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08.16.2023
Are you facing a constant battle trying to get your message heard as a B2B business? You’re not alone in this challenge. Traditional marketing strategies often fail to generate real, top-notch leads… Especially if you’re competing in a tough market. It’s not easy to break through the noise and connect with key executives who can […]
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08.16.2023
If you work in sales and marketing, you have almost certainly heard of the sales funnel and how important it is. But where does its importance lie, specifically? Well, to put it simply, a good understanding of the sales funnel equals a good understanding of your customers’ journey. It helps you identify your customers’ needs […]
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08.16.2023
AI is quickly becoming a solution in all the industries known to man. Marketing happens to be one of the industries at the forefront that is to benefit the most from the advancement of AI. Research says that around 48% of marketers believe AI is causing vital differences in customer behaviors—mostly positive. So, how does […]
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08.14.2023
LinkedIn is a powerful social network for professionals. With over 58 million companies in 2023, it is arguably the platform for forging new business connections. Another stat is that almost 80% of the people you meet on LinkedIn are capable of making business decisions. Meaning those people can decide on their own whether to buy […]
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08.14.2023
The business-to-business (B2B) landscape has undergone a significant transformation in recent years, thanks to the remarkable progress in Artificial Intelligence (AI) technology. This revolutionary technology has left a profound impact across industries, particularly in B2B sales and marketing, where its influence has been nothing short of transformative. From crafting personalized customer experiences to enabling data-driven […]