Lead Gen Smart Tactics: Step-By-Step Guide to Effective Lead Generation

Lead generation has become one of the biggest challenges for businesses today, especially considering how competitive and costly some marketing techniques can be. Outsourced email marketing is a great alternative and an excellent marketing strategy used by most brands worldwide. It’s a cost-effective, sustainable technique to fill your sales funnel and keep your business running […]

In 2020, Google announced the death of third-party cookies in Chrome, which has caused a lot of upset in the marketing world. Simply because 80% of online marketers today rely on tracking cookies to enhance their marketing results. As a replacement, Google has developed a new technology called Federated Learning of Cohorts (FLoC), which uses […]

Account-based marketing (ABM) has proven to be a powerful strategy for B2B companies in all industries. It’s the ideal, cost-efficient approach for accelerating the sales cycle and expanding into new markets. Yet: Any sales strategy — no matter how well-developed — may still require some tuning to reach its full potential. If you take the […]

Innate qualities and skillset are crucial to making it as a sales representative.  But outbound lead generation is a science with many variables and parameters in play. And there’s no shortage of gifted sales reps who struggle to close any deals. As it turns out: All successful sales professionals have common ingredients such as drive, […]

As the landscape around tech companies continues to shift rapidly, the demand for sustainable solutions to consistently attract high volumes of sales is always on the rise. The obvious solution here is to hire a solid team of qualified sales representatives. But while it may be easy to come up with the idea, going from […]

LinkedIn has recently put a new limit on connection requests, which went from more than 200 a day to only 100 per week. That has significantly slowed down the lead generation process for many businesses and put them in trouble. If that’s something you’re struggling with at the moment, you have to stop playing the […]

The decision to outsource SDRs is becoming increasingly popular due to the challenges that surround hiring, and training, an internal team. The truth is, qualifying leads is extremely time-consuming and training to pinpoint the right leads is something that can’t simply be learned overnight. Unfortunately, without qualified leads, B2B companies will struggle to meet their […]

Customer acquisition refers to the marketing strategies an individual or a company implements to land new clients. It’s the process of attracting highly-targeted leads and converting them into loyal, long-lasting customers in a cost-effective manner. Now: Due to its importance for the success of any business, customer acquisition was never the easiest of tasks. It […]

As the majority of B2B buyers rejoice in the normalization of remote selling, businesses around the world have been working diligently to meet the demands of the new environment.  Before it was mainstream, we at Martal Group had been helping companies generate leads virtually with sales representatives trained in the art of long-distance prospecting.  The […]