Martal Group:B2B Lead Generation and Sales Blog

07.17.2025

Is Cold Calling Still Effective in 2025? A Data-Driven Reality Check for B2B Sales

Major Takeaways: Is Cold Calling Effective Cold Calling Remains a Key Driver of Pipeline Growth Buyers Are Still Answering the Phone Cold Calling Is Hard—But Worth Mastering Omnichannel Outreach Outperforms Single-Channel Success Rates Vary, But Optimization Moves the Needle Cold Calls Excel at Booking Meetings Timing, Frequency, and Tone Matter Cold Calling Is Still Cost-Effective […]