Martal Group:B2B Lead Generation and Sales Blog

Key Takeaways Introduction Are your B2B sales metrics telling the full story of your team’s performance? In 2025, data-driven sales leadership isn’t just a buzzword—it’s a necessity. By 2026, 65% of B2B sales organizations will outpace those running on gut instinct by using data-driven strategies​(10). Key Performance Indicators (KPIs) and metrics shine a spotlight on […]

Key Takeaways IntroductionIn 2025, B2B sales have only gotten more complex: the typical B2B purchase now involves an average of 7–8 decision-makers, and nearly 70% of the buyer’s journey is complete before a prospect ever speaks to a sales rep​(1). This means your sales team often has little visibility or influence until late in the […]

Major Takeaways  Introduction B2B email marketing remains a powerhouse in 2025, even as new channels emerge. In fact, email is so vital that 4 out of 5 marketers said they would rather give up social media than lose email outreach​(5). Why? Because done right, B2B emails drive serious results – delivering an average ROI of […]

Major Takeaways  Introduction In 2025’s fast-paced B2B landscape, building a winning sales team structure often means blending in-house and outsourced talent. This hybrid model is reshaping how companies approach sales, allowing them to tap external expertise and scale quickly without overburdening internal teams. Below, we’ll explore what a hybrid sales team structure is, why it’s […]

Meta Description Learn how to build a high-performing remote sales team in 2025. This complete guide covers hiring remote reps, essential tools, team management strategies, and when to outsource to scale revenue faster. Major Takeaways Introduction Did you know that by 2025, 80% of B2B sales interactions will occur via digital channels?​(1)This startling statistic underscores […]

Major Takeaways  Introduction Is your sales pipeline overflowing with leads but short on sales? In B2B marketing, generating leads is only half the battle – the real win comes from converting those leads into customers. When it comes to lead generation vs. lead conversion, many companies pour resources into filling the funnel but neglect to […]

Major Takeaways Introduction 68% of B2B companies have trouble generating leads(1). That eye-opening stat shows just how challenging it can be to keep a sales pipeline full in today’s market. If your company – whether a nimble SaaS startup or a global manufacturing firm – is struggling to consistently book qualified sales meetings, you’re not […]

Major Takeaways Introduction B2B companies in 2025 face intense competition and higher buyer expectations – so how can your business stand out and keep your sales pipeline full? Successful lead generation campaigns combine inbound attraction with outbound outreach, often in a hybrid approach tailored to industry nuances. In this blog, we’ll explore the top 10 […]

Major Takeaways What is a Value Proposition and What Are Its Key Components? 97% of B2B buyers check a vendor’s website before ever contacting sales, making a clear value proposition essential for conversions. At its core, a value proposition is a short statement explaining how your product or service solves customers’ problems or improves their […]