Martal Group:B2B Lead Generation and Sales Blog
The Psychology of B2B Decision Makers: What Really Drives Their Choices?
In business-to-consumer (B2C) interactions, decisions are made by a private individual. Whether you’re selling a product or service, you can make a sale by pinpointing and addressing your customer’s pain points based on demographic and psychographic data. This process is vastly different from business-to-business (B2B) decision making. There’s so much more at stake as decisions […]
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07.26.2023
Did you know the technology industry is exploding, with 46,474 new companies established in 2022 alone? This implies that releasing a new tech product means waging an all-out war for customers’ attention. However, In the fast-paced world of technology, you can succeed with high-quality leads. As a leading B2B lead generation service provider, Martal Group takes […]
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07.26.2023
The tech world is increasingly becoming competitive, and generating high-quality leads is a crucial aspect of success. Effective lead generation services are critical for German tech companies aiming to expand their reach and tap into new markets. Martal Group is a renowned lead generation agency at the forefront of providing top-notch B2B lead generation services […]
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07.25.2023
The B2B marketing environment is becoming increasingly fragmented and dynamic. The rise of digital marketing channels has given customers more control over how, where, and when they interact with brands. In today’s world, account-based marketing (ABM) is helping businesses meet the changing landscape of the buyer’s journey by focusing on specific companies and their unique […]
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07.25.2023
LinkedIn is the top networking website for business professionals across the globe. With millions of active groups on the platform, LinkedIn gives everyone the opportunity to communicate and share interesting ideas. But did you know you could also use LinkedIn groups as a technique for lead generation? In today’s article, you’ll discover why LinkedIn groups […]
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07.25.2023
Startups often struggle to make ends meet when it comes to growing their sales team. They find themselves stuck choosing between hiring top talent to grow their brand or cutting costs to keep their business alive. That’s when startup lead generation outsourcing can become the perfect solution. So: What exactly is outsourced lead generation for […]
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07.25.2023
Your company’s main objective with business development is to identify new growth opportunities and implement them quickly. To carry out your plans you need an experienced team of business development representatives (BDRs). There are two options to get there: 1. Hiring an in-house business development team 2. Partnering with professionals that provide outsourced bdr services […]
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07.25.2023
The line between sales and marketing is so blurred that HubSpot’s CMO, Mike Vlope, came up with the term SMarketing to explain the overlapping duties and potential synergies between the two departments. It’s no wonder then that defining and converting marketing and sales-qualified leads can be an elusive task for many revenue leaders. Without set […]
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07.25.2023
A plug-and-play B2B lead generation strategies is kind of like Sasquatch… Some people claim to have seen it. Others say, “Look, I have a picture of it!” — yet the closest they can get to is a blurred-out mess that makes no sense. And the rest believes that it’s out there but have given up […]
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07.25.2023
LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process. So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]