Martal Group:B2B Lead Generation and Sales Blog
The 2025 B2B Omnichannel Campaign Blueprint: How to Launch a Successful Marketing Campaigns Across Channels
Major Takeaways: Successful Marketing Campaigns Omnichannel Strategies Drive Higher ROI Clear Goals and Metrics Define Campaign Success Personalization and Segmentation Boost Engagement LinkedIn, Email, and Phone Create a Conversion Flywheel Successful Email Campaigns Prioritize Relevance Measurement Enables Real-Time Optimization Content Consistency Builds Trust and Recognition Real-World Campaigns Prove the Blueprint Works Introduction Is your B2B […]
-
07.15.2024
Appointment setters — the unsung heroes of sales. In today’s fast-paced business environment, having a reliable appointment setting team can mean the difference between surviving and thriving. But exactly what does an appointment setter bring to the table? In this no-nonsense article, we’ll explore why account executives aren’t the only ones wearing capes as we […]
-
07.15.2024
Struggling to convert more leads into buyers? Despite the bad reputation it gets from some critics, cold calling is still a highly effective strategy to get you there. But in order for it to work, you need to have a solid team of well-trained sales reps to handle the whole process. Hiring and training an […]
-
07.15.2024
If you’ve been in business for any amount of time, you can lament with the 68% of companies struggling with lead generation. Unfortunately, most revenue leaders don’t have time to become experts in every tactic and strategy that can fuel pipelines. To add to the difficulty, many sales experts find it overwhelming to balance prospecting […]
-
07.13.2024
LinkedIn is one of the top lead generation channels for businesses in all industries. Not only does it guarantee an outstanding lead quality, but the potential to grow your brand on the platform is limitless. The only downside is… Finding quality prospects on LinkedIn can often be a difficult and time-consuming process. That’s especially true […]
-
07.08.2024
According to a White Paper from NNC Services, “an outsourced lead-generation department can bring up to 43% better results than an in-house one.” Your company may choose to outsource B2B lead generation for a number of reasons that can result in a healthier ROI. Through outsourced lead generation, your sales department is able to reduce […]
-
06.28.2024
Are you on the hunt for better sales leads? Working on multiple aspects of your business and handling sales simultaneously is hard. After all, you barely have the time to improve your products, develop new plans for growth, or serve existing customers. Well… We have an alternative for you: Outsourcing sales for your company might […]
-
06.28.2024
Is it challenging to attract potential clients and grow your business? Consider hiring a demand generation agency, as they could be the game-changing solution you’re seeking to promote your offerings and expand your customer base. In this article, we’ll explore the role of demand generation agencies and how they can revolutionize your business by keeping […]
-
06.14.2024
Achieving excellence in sales is a journey that requires a lot of dedication, resilience, and a willingness to learn from the best. There are many ups and downs along the way, and to succeed, you need to keep your skills sharp and your strategies refined. Throughout your journey towards excellence, challenges can come from every […]
-
05.31.2024
Sales impact every facet of your business. Think about it. Your product roadmap, hiring process, and growth strategy all hinge on your sales team’s ability to meet the revenue goals. That’s a heavy burden carried by a very small portion of your staff. So what do you do if you’re not ready to scale your […]