How to Successfully Outsource Your Email Marketing
Lead generation has become one of the biggest challenges for businesses today, especially considering how competitive and costly some marketing techniques can be.
Outsourced email marketing is a great alternative and an excellent marketing strategy used by most brands worldwide. It’s a cost-effective, sustainable technique to fill your sales funnel and keep your business running without much involvement on your part.
Here’s how to run a successful outsourced email campaign in 6 simple steps:
1. Set Your Objectives
Defining your objectives from the start is the first step you should take to ensure the success of your outsourced email marketing. Knowing your goals helps you better manage your expectations and stay on track as you move forward.
It’s also crucial for your objectives to be easily quantifiable to help you evaluate the effectiveness of your outsourced email marketing.
Some of the questions you must answer from the start are:
- How many leads do you need to generate?
- How do you intend to increase sales with these leads?
- How many conversions are you aiming for?
- What metrics will you be tracking later in the process?
2. Identify The Right Audience
Identifying the right audience will save you a lot of time and money in the long run. It’s the best way to maximize campaign results with outsourced email marketing.
The outsourced sales company you hire will build a list of highly-targeted prospects for an affordable cost. To widen your options, you can include in the list various individuals from the decision-making unit as well as decision influencers.
3. Craft Your Email Templates
The point of this outsourced email campaign is to make a quick lasting impression that increases engagement down the line. Your sales provider will help you with that by crafting highly-engaging subject lines, copy, and attractive landing pages.
Make sure that the messaging resonates with all target prospects by taking into consideration their business needs and industry differences.
4. Launch Your Email Campaign
It’s now time to launch your outsourced email campaign.
The sales company will prepare to run your email campaign through an email automation platform. They’ll handle everything from planning your email sequence, setting the frequency, defining the best times to send each email, etc.
An excellent way to boost your outsourced email marketing results is to split test landing pages, subject lines, and CTAs from the start. Once the sales partner identifies what works best, they’ll continue to use it as long as it delivers.
5. Measure Your Performance Results
Remember the goals you set in step #1?
It’s now time to measure them to make sure you’re on the right path.
The outsourced sales team will help you pick the best key performance indicators (KPIs) to monitor your campaign results closely. They’ll also identify which leads are most qualified to convert and focus on them in the rest of the email campaign.
This data enables you to stay on track with your sales objectives and helps you achieve better email marketing results faster in the future.
6. Move The Final List Into a Lead Nurturing Campaign
Congratulations! You’ve successfully made first contact with your future clients…
But the real work has just started. It’s now time to nurture your leads to make the most out of the opportunity. Your outsourced email marketing provider will move the final list of prospects to a new marketing automation campaign.
They’ll then work on engaging each prospect using better crafted messaging to move them further down the funnel.