Martal Group:B2B Lead Generation and Sales Blog
Choosing a Sales Partner in 2025? The Ultimate Buyer’s Guide to Outsourced SDR Companies
Major Takeaways: Outsourced SDR Companies Faster Ramp-Up Than In-House Teams Lower Cost Per Lead with Higher ROI Built-In Expertise and Sales Tech Ideal for SaaS and High-Growth Teams Scalable and Flexible to Business Needs Improved Sales Team Focus Omnichannel Outreach Outperforms Single Tactics Success Depends on Alignment and Transparency Introduction Is your sales pipeline struggling […]
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06.28.2024
Are you on the hunt for better sales leads? Working on multiple aspects of your business and handling sales simultaneously is hard. After all, you barely have the time to improve your products, develop new plans for growth, or serve existing customers. Well… We have an alternative for you: Outsourcing sales for your company might […]
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06.28.2024
Is it challenging to attract potential clients and grow your business? Consider hiring a demand generation agency, as they could be the game-changing solution you’re seeking to promote your offerings and expand your customer base. In this article, we’ll explore the role of demand generation agencies and how they can revolutionize your business by keeping […]
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06.14.2024
Achieving excellence in sales is a journey that requires a lot of dedication, resilience, and a willingness to learn from the best. There are many ups and downs along the way, and to succeed, you need to keep your skills sharp and your strategies refined. Throughout your journey towards excellence, challenges can come from every […]
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05.31.2024
Sales impact every facet of your business. Think about it. Your product roadmap, hiring process, and growth strategy all hinge on your sales team’s ability to meet the revenue goals. That’s a heavy burden carried by a very small portion of your staff. So what do you do if you’re not ready to scale your […]
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05.27.2024
At Martal, we understand that performance matters when vetting sales partners. That’s why we are committed to delivering tangible results and phenomenal client experiences. Customer opinions often play a key role in assessing the potential outcome of working with a service provider, but it’s becoming increasingly difficult to distinguish fake feedback from real reviews. That’s […]
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04.03.2024
Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry. Still, we live in an era when technology transcends borders, and at Martal, […]
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03.06.2024
If reviews influence 92.4 percent of B2B buyers, why aren’t we using this feedback as a powerful sales tool? There are golden nuggets of information about your competitors waiting to be discovered on platforms like G2, Capterra, and Clutch. You just have to be able to tell the difference between genuine responses and counterfeit claims. […]
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02.02.2024
More engagement. Better engagement. More leads. Better leads. More conversions. Customer loyalty. These are the things every modern SaaS brand wants—but how to get them? SEO segmentation is one answer. It can play an important part in a successful lead-generation strategy, improving the quality of your leads, making sure your content ends up in front […]
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01.24.2024
PPC remains vital for lead generation in 2024. As more buyers discover solutions through search and display ads, brands need strategic paid strategies. But simply having active campaigns won’t be enough anymore. To stand out while achieving efficient cost-per-lead now requires savvy optimization, expansive targeting, and constant innovation. This post reveals 8 emerging tactics to […]