Martal Group:B2B Lead Generation and Sales Blog
Breaking Down Barriers: How Martal Supports Innovative Tech Companies Through Foreign Partnerships
Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry. Still, we live in an era when technology transcends borders, and at Martal, […]
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05.15.2023
Leads are the moving force to your sales department and your business as a whole. Without a steady flow of new prospects entering your sales funnel regularly, your company will struggle to secure its place in the market and expand its customer base. Now: It’s important to note that lead quality is also a huge […]
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05.15.2023
Prospecting and outreach… Two of the most commonly used words by sales professionals when talking about sales strategy. These two terms often leave you scratching your head trying to understand what they mean and how they differ. Who’s responsible for prospecting? Who does outreach? And how do these two processes relate to each other when […]
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05.15.2023
Prospecting is a crucial phase in your sales strategy. However… Your company can only create more sales opportunities through outreach. An effective sales outreach campaign is the key to making your business stand out through all the noise. So to help you get there: We created this article to teach you how to structure your […]
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05.15.2023
One way to evaluate the efficiency of your sales cycle is to look at your lead generation results. By attracting enough targeted prospects to your business regularly, you’ll set your company for a flying start. But here’s the thing: Lead generation is only the beginning of your sales process. There’s still a long path ahead […]
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05.15.2023
Did you know that 50% of startups fail within the first five years? That’s due to some major challenges these companies face during the early development stages… Most of which are associated with recruiting top talent, boosting sales, and cutting down costs. So to escape that faith… Many startup founders are shifting towards outsourced sales […]
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05.15.2023
B2B cold emailing stands out as one of the most practical and effective tools for sales outreach today. It’s a great strategy for getting more clients and transforming any struggling business into an industry-leading enterprise. However: Creating effective cold emails is far from shooting off simple, random messages to strangers. It’s an art form that […]
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05.15.2023
Organic. It’s one of those adjectives that can adhere to almost any noun. Organic tomatoes. Organic cereal. Organic shoelaces. The list goes on. However, we commonly associate organic with pesticide, additive, and hormone-free products, so how does it translate into B2B lead generation? Despite its name, you won’t be forced to walk the aisles of […]
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05.12.2023
Attracting customers is one of the main directions companies actively direct their efforts. For this, specialists develop effective strategies and search for the most effective ways to promote a specific product. However, this is a challenging task. According to statistics, provided by Hubspot, lead generation is a real problem for about 61% of marketing professionals. […]
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05.12.2023
Are you ready to fill your funnel and skyrocket your sales in 2023? Look no further than these 17 lead generation techniques. From social media to email marketing, we’ve got you covered. Get ready to crush your sales goals with these proven strategies. What is Lead Generation? Lead generation refers to the process of identifying […]