Martal Group:B2B Lead Generation and Sales Blog
Breaking Down Barriers: How Martal Supports Innovative Tech Companies Through Foreign Partnerships
Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry. Still, we live in an era when technology transcends borders, and at Martal, […]
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06.19.2023
For a sales executive, there always comes a time when a prospect is hesitant about your solution. The prospect may genuinely have a problem, or they may be coming up with excuses to avoid expressing disinterest. In these situations, one must know exactly what to say, and most importantly, how to say it. As always, […]
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06.19.2023
There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]
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06.19.2023
Is outbound outdated? As long as you have sales to make, you will have leads to generate. If those leads aren’t coming to you, then you have to go to them. And why wouldn’t you? Outbound lead generation is one of the fastest ways to accelerate your company’s growth. But outbound sales is also often […]
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06.16.2023
As a digital marketer, securing a good return on investment (ROI) for your marketing campaigns is essential. It’s the best way to tell whether your marketing efforts have been successful and exactly what’s working and what isn’t. We will look at the ins and outs of digital marketing ROI and examine what you can do […]
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06.16.2023
As a B2B business leader in the bustling heart of New York, you understand the essential role that high-quality leads play in your growth and success. The competition is fierce, the stakes are high, and the pressure to consistently deliver results can be overwhelming. But imagine if you could navigate these challenges with a partner […]
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06.14.2023
Struggling to spark interest among potential clients and drive business growth? Hiring a demand generation agency might be the game-changer you need! Demand generation firms are specialized agencies offering to help you promote your offers and expand your customer base. In this article, we’ll delve into the role of demand generation agencies and the benefits […]
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06.09.2023
How do you convert first-time web visitors into customers of your brand? At first glance, the answer may seem simple. All you need to do is offer prospects a great product at a fair price and promise (then deliver) an exceptional customer experience. But the thing about running a B2B company is that converting a […]
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06.09.2023
As we journey through this digital age, the growth of B2B Software as a Service (SaaS) keeps shaking up business models worldwide. B2B SaaS is a model where businesses provide software solutions to other enterprises via the cloud, typically on a subscription basis. This approach allows unprecedented levels of scalability and adaptability, making it an […]
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06.08.2023
Are your customer acquisition cost (CAC) trends cringeworthy? You’re not alone. CAC has increased for B2B tech companies by nearly 70% from 2013 to 2019. Over the past two years, the lack of face-to-face interactions has only worsened the problem as marketing expenses are climbing and incoming customers are descending. So how do you know […]