Lead Gen Smart Tactics: Step-By-Step Guide to Effective Lead Generation

The line between sales and marketing is so blurred that HubSpot’s CMO, Mike Vlope, came up with the term SMarketing to explain the overlapping duties and potential synergies between the two departments. It’s no wonder then that defining and converting marketing and sales-qualified leads can be an elusive task for many revenue leaders. Without set […]

A plug-and-play B2B lead generation strategies is kind of like Sasquatch… Some people claim to have seen it. Others say, “Look, I have a picture of it!” — yet the closest they can get to is a blurred-out mess that makes no sense. And the rest believes that it’s out there but have given up […]

LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process.  So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]

Generating high-quality leads for your business is a long, daunting task. But it comes nowhere close to converting those prospects into loyal customers. One thing that will make the process easier for you is understanding the various types of leads your company is dealing with.  By learning the difference between cold, warm, and hot prospects, […]

What is B2B sales outsourcing? B2B outsourcing is the outsourcing of customer service and sales functions to third-party agencies or companies. Outsourcing can be used to take advantage of lower costs, as well as to focus on other areas of the organization. B2B outsourcing inside sales can be a great way to outsource your sales […]

When it comes to lead generation, LinkedIn is all the rage. But could you be putting your profile and reputation at risk?  LinkedIn is a more personal way of selling than emails and even calls. Connections, qualifications, engagements, and professional history are available in just a few clicks. This kind of transparency can help you […]

If 92.4% of B2B buyers are influenced by customer reviews, why aren’t more revenue leaders using this feedback as a powerful sales tool? There are golden nuggets of information hidden among the reviews plated with pandering. You just have to take the time to tell the difference between genuine customer responses and counterfeit claims.  In […]

Increasing revenue through a concrete sales process is the ultimate way to attain your long-term business objectives. But while the end goal might be clear, your sales strategy to execute on it might be less so. An excellent way to get you there is to grow your sales team.  However: The competitive job market today […]

Lead generation is the cornerstone of any company looking to grow and outperform its competition. It’s a straightforward approach to enhancing brand visibility, establishing trust, and boosting profits. Companies often find themselves stuck between two options: In-house hiring or using a lead generation service. While in-house hiring may have some advantages, it remains a risky […]