Martal Group:B2B Lead Generation and Sales Blog

07.07.2025

Cold Email Statistics & Benchmarks 2025: How This Year’s Stats Compare to 2024

Major Takeaways: Cold Email Statistics Cold Email Failure Rates Are Still High 2025 B2B Email Benchmarks Declined vs. 2024 Deliverability Is a Top Priority for Success Personalization Drives 2–3X Better Response Rates Follow-Up Sequences Significantly Increase Engagement Timing and Channel Matter More Than Ever Omnichannel Strategies Outperform Email Alone Conversion Rates Are Low—But Optimizable Introduction […]