18 Ways to Generate More Logistics Leads

There’s no denying that in-person B2B events are back on the rise, but since the pandemic, virtual summits and conferences are being embraced by influencers and attendees alike. However, with so many options for peer-to-peer learning, collaboration, and networking the competition is fierce. To stay ahead of the game and ensure that your next B2B […]

Prospecting is a crucial phase in your sales strategy.  However… Your company can only create more sales opportunities through outreach. An effective sales outreach campaign is the key to making your business stand out through all the noise.   So to help you get there: We created this article to teach you how to structure your […]

So you want to learn how to run lead generation ads on Facebook? Facebook is one of the best advertisement platforms for B2B and B2C companies. The social media giant is doing everything it can to help more business owners and organizations promote their offers successfully on the platform. As a result, Facebook has made […]

Fact: Only 20% of B2B leads become customers, but it’s not like prospects don’t need the solution — so where is the gap? Answer: Lack of lead nurturing. Once a qualified lead is identified, it needs to be nurtured throughout the buyer journey to build mutual trust. Lead nurturing can turn 50% of your presumably […]

61% of B2B marketing professionals consider lead generation as their top challenge. Do we even have to ask why? Businesses with the best lead generation processes can dominate their markets for years to come. On the flip side, any company that fails to develop strong lead generation strategies will struggle to grow and meet its goals.  […]

One way to evaluate the efficiency of your sales cycle is to look at your lead generation results. By attracting enough targeted prospects to your business regularly, you’ll set your company for a flying start. But here’s the thing: Lead generation is only the beginning of your sales process. There’s still a long path ahead […]

With 91% of marketers claiming lead generation is the most important objective for their department, more and more emphasis is being placed on attracting prospects over other marketing responsibilities like brand awareness, brand journalism, and public relations. Although lead generation has been the sole duty of sales, the shift to omnichannel buying experiences has opened […]

Struggling to generate more leads for your business? You need to measure your lead generation campaign results effectively to be able to improve them. The thing is: It’s never about how many KPIs you track because that’s an easy way to fall into analysis paralysis. Instead, you must only concentrate on the primary metrics that […]

Organic. It’s one of those adjectives that can adhere to almost any noun. Organic tomatoes. Organic cereal. Organic shoelaces. The list goes on. However, we commonly associate organic with pesticide, additive, and hormone-free products, so how does it translate into B2B lead generation? Despite its name, you won’t be forced to walk the aisles of […]