Martal Group:B2B Lead Generation and Sales Blog
AI for Sales: Will AI Make Your Sales Team Obsolete?
Can AI predict customer behavior better than experienced sales professionals? Sales has always relied on building personal connections and understanding customer needs through direct interactions. Now, with AI getting more advanced, it’s changing how sales work. AI can make things faster and more efficient and give us useful information. But the big question is: Could […]
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11.13.2023
Sales strategies and B2B appointment setting tactics have changed significantly in recent years. With the shift from in-person interactions to virtual and hybrid models, the way sales is done and appointments are set has permanently changed. Automation, technology, and various sales intelligence apps are constantly improving sales efficiency. Sales leaders are now faced with the […]
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11.09.2023
In the fiercely competitive world of business-to-business (B2B) sales, success hinges on your ability to connect with the right prospects. But how do you ensure your efforts are targeted and effective? If you don’t want to turn into that annoying business making cold outreach to the wrong audience, the answer lies in the power of […]
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11.09.2023
We take great pride in acknowledging our recent recognition from The Manifest, which has distinguished us as one of Toronto’s most reviewed digital marketing agencies. This recognition is not just about our work; it’s about the businesses and individuals who have placed their trust in us. The Manifest: A Benchmark of B2B Reliability The Manifest […]
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11.08.2023
A strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions. Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is […]
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11.08.2023
Do you think there’s much difference between the process of selling tangible products and selling an intangible services when it comes to B2B? If you answered “no”, you’re right. While sellers’ solutions may vary drastically, the sales process is essentially the same, and the way it’s organized is what matters when it comes to a […]
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11.03.2023
Research continually shows that the B2B buying journey is complex and lengthy. According to The B2B Future Shopper Report 2023, it’s also highly frustrating for 46% of global B2B buyers — especially when conducting purchases online. With this in mind, it doesn’t come as a surprise that seven out of ten B2B buyers rely on […]
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11.02.2023
Freelance sales reps are usually tremendously good at what they do. They can help you bring in revenue quickly and affordably. Plus, outsourcing frees your team the hassle of finding and qualifying leads and allows them to focus on closing. At least, that’s what every freelancer says. To clients, these vague and unquantified promises are […]
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10.25.2023
In today’s highly competitive world, businesses must find new ways to establish connections with their audiences. Storytelling in marketing and communications is becoming an increasingly discussed tool. By sharing compelling stories that resonate with your audience, you can build deeper relationships with them. If you’re wondering just how powerful a tool storytelling can be for […]
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10.25.2023
If you’re aiming to expand your reach and attract more clients to your Norwegian company, a digital marketing agency might be the key to achieving that goal. The challenge? With hundreds of digital marketing agencies to choose from — each promoting itself as the ideal partner for your journey —- the sheer number of options […]