The Guide to Writing Value Propositions For B2B Tech Companies
Think back to the last big investment you made. Be honest with yourself. Was there a moment right before you pulled the trigger when you wondered, “Is this really a good idea?” Now, think back to a time when you didn’t have that moment of doubt nagging in the back of your mind. With childlike […]
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![Staying Successful During a Crisis for B2B Businesses]()
Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically. However, this does not mean that B2B lead generation companies like Martal Group have been […]
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![B2B Lead Gen for SaaS Companies in the Age of COVID-19]()
Lead generation for any startup can be tricky, nobody knows that better than companies like ours. The recent series of events transpiring around the globe due to COVID-19 have caused a wave of uncertainty for many businesses. Whether you are a small restaurant or a large multinational, the effects of the global pandemic have been […]
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![Martal Group Named Top Sales Partner]()
Martal Group is excited to announce our recent industry award from Clutch as a top sales partner. We serve tech companies in the US and Canada by providing voice services, email marketing, and content marketing. Working exclusively with small and medium businesses gives us the opportunity to understand each company’s unique perspective and specific challenges. Clutch is […]
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![Intent Data: Why We Use It and Why You Should Too]()
There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]
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![Top B2B Lead Generation Companies]()
MARTAL GROUP has recently had the privilege of being featured among North America’s prominent B2B Lead Generation companies. Martal’s sales partnership and lead generation solutions have helped our clients reach untapped markets and attract new customers. Martal specializes in tech company representation and outbound campaigning, making sure your technology is properly introduced to potential prospects. […]
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![Martal Group Helps Companies Save Big & Win Big]()
Voice services ensure that clients are always connected and updated. Not only do voice services serve customers, but they also have been shown to save companies 50-70% on costs by cutting maintenance fees on other communication devices. So, it’s obvious that your company should invest in voice services, but which firm to choose is the […]
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![How AI Is Revolutionizing The Sales Process]()
Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially apparent […]
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![Bound to Succeed: Which Direction Should Lead Generation in a Startup Go?]()
Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]
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![How to Develop a Powerful B2B Online Marketing Strategy]()
So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will struggle to make a mark and your venture will eventually fail. And if you’re still unfamiliar with online […]
