The Complete Cold Calling Guide for B2B Sales
Is cold calling dead? For decades people just like you have been practicing different forms of cold calling as an effective way to increase conversions. While the definition of cold calling and the techniques have evolved over the years, from door-to-door sales to outbound phone calls, cold calling is still a successful B2B sales development […]
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07.15.2020
In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]
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06.02.2020
The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]
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04.28.2020
Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically. However, this does not mean that B2B lead generation companies like Martal Group have been […]
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04.13.2020
Lead generation for any startup can be tricky, nobody knows that better than companies like ours. The recent series of events transpiring around the globe due to COVID-19 have caused a wave of uncertainty for many businesses. Whether you are a small restaurant or a large multinational, the effects of the global pandemic have been […]
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02.12.2020
Martal Group is excited to announce our recent industry award from Clutch as a top sales partner. We serve tech companies in the US and Canada by providing voice services, email marketing, and content marketing. Working exclusively with small and medium businesses gives us the opportunity to understand each company’s unique perspective and specific challenges. Clutch is […]
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01.16.2020
There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]
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10.28.2019
Why Choose Martal Group? If you’re ready to grow your business through customer acquisition, Martal Group could be the solution you’ve been looking for. Martal Group helps your company identify ideal client profiles and pinpoint decision-makers within your targeted verticals and accounts. After that, your assigned Martal Group sales team will create personalized outbound campaigns […]
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06.18.2019
Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially apparent […]
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05.14.2019
Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]