Despite the prevalence of instant messaging and social media in today’s digital age, cold emailing remains a time-saving, cost-effective tool for businesses to reach potential clients and expand their markets.

As a result…

Cold email lead generation agencies have carved a niche for themselves, providing tailored solutions to attract valuable leads. The right cold email services can help your company expand its client base and boost sales performance significantly.

In today’s guide:

We’ll delve into the ins and outs of cold emailing, its effectiveness across various industries, and the benefits your business can get when partnering with a cold email lead generation agency.

Let’s get started.

cold email lead generation agency

What Is a Cold Email Lead Generation Agency?

A cold email lead generation partner is an external agency that helps businesses generate leads and get more clients through targeted cold emailing campaigns. These agencies can offer your company access to teams of email marketing professionals with wide expertise in creating, executing, and managing cold email strategies effectively.

The goal behind hiring with a cold email lead generation firm is to reach out to and engage more decision-makers in your target industry. The right cold emailing partner can help you reach more ideal prospects and turn them into long-paying customers.

Is Cold Emailing Dead?

“Cold email is dead” is one of the most common phrases you’ll hear when deciding to implement a cold emailing strategy for your business. Many so-called experts claim that reaching target prospects through their email inboxes is no longer an efficient approach to growing your business.

But is that really true? 

Let’s look at some cold emailing stats as a start:

  • 82% of businesses use email marketing to communicate with their prospects (Statista)
  • 4 of 5 potential customers prefer sales reps to reach out to them via email (
  • Email is almost 40 times more effective at securing customers compared to social media (McKinsey iCustomer Study)

Now to be honest:

Yes, email marketing isn’t as powerful as it used to be a few decades ago. But despite the rise of numerous online communication channels today, cold emailing is far from dead. On the contrary, email outreach is still a widely-used tactic to generate quality leads and nurture business relationships.

How Effective Are Cold Emails?

We can’t have a discussion about cold email lead-generation agencies without talking about the effectiveness of cold emails. 

A well-executed cold emailing plan can help you engage a lot of promising leads and send your sales numbers through the roof. For instance, you can expect to get an open rate of 25-40% and response rates of 5-10% for each marketing campaign you launch.


It’s crucial to note that the effectiveness of cold emails depends on a variety of factors — most of which are under your control. For example, all your cold emailing campaigns should have the following elements:

  • A unique email list of high-quality leads
  • A highly-engaging subject line
  • A customizable email template to facilitate personalization
  • A strong call- to-action (CTA) with each outreach attempt
  • Spaced-out, yet consistent email follow-ups

Who Uses Cold Emails?

Cold emailing is a popular sales and marketing strategy across various industries. Basically, any company or individual that has valuable products or services to offer in any industry can use cold email marketing campaigns to engage prospective buyers. To give you a few examples:

  • Startups and small businesses
  • Companies in any B2B industry
  • Entrepreneurs and networking professionals
  • Non-profit Organizations
  • Freelancers and consultants
  • Job seekers and recruiters

In Which Industries Do Cold Emails Work Better?

The truth is, cold emailing works in most industries and can help you easily get in touch with decision-makers when used correctly. But there are always fields where some marketing and sales strategies are particularly more effective.

Whether cold emailing is effective or not in any industry depends on the preferences of decision-makers in relation to email marketing. Do they like to receive emails from strangers? Are they open to responding when they get an offer that captures their interest?

The industries where cold emails is used the most are:

  • Software and IT: IT businesses can use cold emails to showcase their product features, demonstrate the value they bring to potential clients, and build social proof through case studies and success stories.
  • Professional services: Law firms, consulting agencies, as well as financial services providers can leverage cold emails to establish credibility, convey their expertise, and engage with prospective customers.
  • Manufacturing and wholesale: Companies in the manufacturing and wholesale sectors are also known to be successful with cold email outreach.
  • Digital marketing and SEO agencies: Marketing professionals and SEOs can benefit from what they know best and get more clients for their own business. After all, cold emails are a great way to showcase portfolios and promote case studies.

What Are the Characteristics of a Successful Cold Email Campaign?

A lot of elements need to fall into place to get you optimal results with your cold email campaigns. High open rates and response rates are a result of sales and marketing experience, planning, and great execution. 

Here are ten cold emailing elements to work on to take your results from good to great:

  1. Correct contact details (full name, work email address, and job position)
  2. An attractive subject line
  3. A personalized first line
  4. A clearly communicated value proposition
  5. A compelling call-to-action (CTA)
  6. A brief and clear email body
  7. A professional email signature
  8. Spaced-out, automated follow-ups
  9. Proper cold outreach timing
  10. A warmed-up inbox to avoid spam filters

How Much Does a Cold Email Agency Cost?

On average, prices for cold email lead generation partners range from $500 to $5,000 or more per month for a comprehensive campaign. So due to the great variability in pricing between different service providers, it’s best to do your research about multiple cold emailing services and compare the pricing structures.  

There are a lot of factors that can affect pricing when hiring a cold email lead generation agency. The scope of your project, the agency’s expertise, the size of your company, your business objectives, as well as your target market, can all increase or lower the cost of outsourcing. 

Another factor that can affect the total cost is the pricing structure that the cold email outsourcing firm is offering. Here are some of the most popular pricing models when hiring cold email lead gen agencies:

Monthly retainer contracts: A fixed monthly fee for cold email services, which covers everything from lead list building and email copywriting to campaign management.

Pay-per-lead or pay-per-meeting model: A performance-driven model that requires you to pay only for leads you generate or meetings you schedule with prospective buyers. 

Project-based pricing: This is usually used for one-time campaigns or specific tasks, such as prospect list building or email copywriting. 

Hybrid models: Some cold email service providers may offer a combination of retainer-based and performance-based pricing. This means you have to pay a fixed monthly fee along with a variable component based on the results achieved.


While cost is an essential factor, it’s essential to take into consideration the service provider’s experience, reputation, and track record. This is the best way to guarantee that you’re getting the best value and results for your investment.

cold email lead generation agency

What Do Cold Email Services Include?

A cold email lead generation company typically offers a suite of services designed to maximize the effectiveness of your cold email campaign. The agency will manage your entire cold email campaign, from sending out emails to monitoring open and response rates.

Although it depends on your needs, cold email services often include:

  1. Prospect list building: As we’ve already mentioned, building a solid list of highly-targeted prospects is more important than any other aspect of your cold outreach campaign. An outsourced cold emailing partner will help you identify and create a list of potential clients based on your target audience and industry.
  2. Email copywriting: Professional copywriters will craft compelling, personalized email content — including subject lines, b2b cold email templates, CTAs, and even email signatures. Each element of your email campaign must resonate with your prospects and encourage them to respond.
  3. A/B testing: The best way to optimize your cold email strategy is to always be testing new subject lines, content, offers, and CTAs. The cold emailing agency will experiment with different variations for each email element to help you identify what works best for your target audience.
  4. Analytics and reporting: Cold email tracking is just as important as any other element on the list. The outsourced cold emailing partner will generate detailed reports using cold email software to help you understand how your campaigns are performing. More importantly, they’ll identify potential areas for improvement and measure the return on investment (ROI).

Martal Group: A Top-Rated Cold Email Agency

Looking to harness the power of cold emailing for lead generation?

Martal Group is an industry-leading lead gen agency that offers exceptional cold emailing services. With a proven track record of success, our agency has established itself as a top choice for businesses seeking to expand their reach and generate new leads using email. 

By combining compelling email content, personalized outreach, and data-driven strategies — Martal is helping top brands effectively connect with their ideal prospects and turn them into loyal customers.

So what are you waiting for? Schedule a chat with us to learn more about how our sales team can help you get more clients with cold email.

Vito Vishnepolsky
Vito Vishnepolsky
CEO and Founder at Martal Group