Outbound B2B Lead Generation Strategies | Martal Group

Struggling to convert more leads into buyers? Despite the bad reputation it gets from some critics, cold calling is still a highly effective strategy to get you there. But in order for it to work, you need to have a solid team of well-trained sales reps to handle the whole process. Hiring and training an […]

How do software companies get high-value customers, at a low cost, and on a consistent basis? The answer is simple: lead generation. Lead generation is often the lost piece of the jigsaw when it comes to business growth for SaaS businesses… Mainly because new customers are the foundation of any thriving company. And that’s why […]

LinkedIn is one of the top lead generation channels for businesses in all industries. Not only does it guarantee an outstanding lead quality, but the potential to grow your brand on the platform is limitless.  The only downside is… Finding quality prospects on LinkedIn can often be a difficult and time-consuming process. That’s especially true […]

Without a steady flow of potential prospects, no business can gain a fair share of the market and grow exponentially. That’s why leads are the brick-and-mortar of every company — especially in B2B industries. As a matter of fact: 79% of marketers consider generating better quality leads the top priority when it comes to their growth objectives. […]

Struggling to get new clients for your business? We’ve got just the perfect solution to your problem in this article! Lead generation… A well-executed lead generation campaign might be all you need to get your company on the right track. So this article will teach you everything you need to know about it as a […]

Lead generation is getting harder and harder every day.  A lot of the old techniques are no longer working, and the cost of attracting targeted prospects to the sales funnel keeps getting higher. As social media sites continue to grow, the competition for the consumer’s attention gets more difficult. In addition, paid advertising has become […]

Market demand is what helps startups test and validate their ideas rapidly and in real market conditions. It’s also what drives initial product development and what helps founders turn a minimum viable product into a fully-fledged product. So the million-dollar question for startups is: How do you lure high-quality potential clients into your sales pipeline? […]

Lead generation campaigns are the reason behind most businesses’ success these days. Companies, big and small, implement lead generation processes daily to expand their business and reach their revenue goals. But understanding the mechanics behind lead generation campaigns can take time. There are so many lead generation types and strategies that it becomes easy to […]

It’s no secret that lead generation is one of the biggest challenges facing B2B companies today. Not having a strong lead flow is often the bottleneck that keeps expanding businesses from converting more quality clients.  But: The sales team shouldn’t always take the blame for this stagnation. Because attracting new prospects to the business and […]