Sales Advice and Insight that You Can Use Today | Martal Group
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06.08.2023
The market for B2B appointment setting services is bustling with an array of companies, each offering their unique blend of skills, technology, and strategies. Some of these service providers have specific industry focuses, while others cater to a broad range of business types and sizes. That’s why we’ve compiled this guide for the top 31 […]
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05.31.2023
Is cold calling dead? For decades people just like you have been practicing different forms of cold calling as an effective way to increase conversions. While the definition of cold calling and the techniques have evolved over the years, from door-to-door sales to outbound phone calls, cold calling is still a successful B2B sales development […]
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05.31.2023
You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It! You tag along to watch the magic happen, but disaster strikes […]
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05.26.2023
Running a business in the digital era, modern companies heavily depend on software quality. Hence, quality code determining the reliability and performance of the software is of the utmost importance in a digital business environment. Poor software due to bad code can result in significant problems, losses, and even failures for organizations. This is true […]
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05.22.2023
Growing a business in a highly-competitive industry has always been the biggest challenge for most companies — especially in B2B. Everything you try to do, your competitors are already doing. And with your limited time and human resources, there’s only so much you can try to keep up with your sales and lead generation strategies. […]
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05.22.2023
Would you hire someone before their interview? No, of course not. Resumes only tell one side of the story, and even candidates with stellar reputations must be vetted. When partnering with a lead generation agency, you deserve to take the same precautions you would when hiring internally. After all, the best-performing outsourced teams are designed […]
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05.16.2023
Having a hard time attracting more quality leads to your business? That has always been the struggle for IT companies… Not only is the tech industry highly competitive, but it’s also full of tough prospects that are hard to convert. Perhaps the worse part is the overload of outdated lead generation methods you find online […]
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05.15.2023
Prospecting and outreach… Two of the most commonly used words by sales professionals when talking about sales strategy. These two terms often leave you scratching your head trying to understand what they mean and how they differ. Who’s responsible for prospecting? Who does outreach? And how do these two processes relate to each other when […]
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05.15.2023
Prospecting is a crucial phase in your sales strategy. However… Your company can only create more sales opportunities through outreach. An effective sales outreach campaign is the key to making your business stand out through all the noise. So to help you get there: We created this article to teach you how to structure your […]