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  • Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)
    10.28.2020
    Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)

    Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing   /   Sales
  • Why Omni-Channel Lead Generation Works
    08.12.2020
    Why Omni-Channel Lead Generation Works

    What does Omni-channel Mean?  Omni is Latin for ‘all’. Omni-channel simply means that you use all of your channels, that blend into  one cohesive experience. For example, using an omni-channel retail strategy means using your social media, in-store service, online retail platform and advertising to attract prospects through the various stages of your sales funnel.  […]

    admin
    B2B   /   Lead Generation   /   Marketing   /   Sales
  • Martal Group Shows Steady Performance, Exceeding Lead Generation Objectives in Midst of COVID-19
    06.02.2020
    Martal Group Shows Steady Performance, Exceeding Lead Generation Objectives in Midst of COVID-19

    The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]

    admin
    Articles   /   B2B   /   Business   /   Lead Generation   /   Marketing   /   News   /   North American Market
  • Staying Successful During a Crisis for B2B Businesses
    04.28.2020
    Staying Successful During a Crisis for B2B Businesses

    Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

    admin
    Articles   /   B2B   /   Business   /   Lead Generation   /   Marketing   /   North American Market   /   SaaS
  • Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign
    06.07.2017
    Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign

    The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank […]

    admin
    Crowdsoursing   /   Marketing   /   SEO
  • Twelve great SEO plugins for your WordPress
    04.21.2017
    Twelve great SEO plugins for your WordPress

    WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, […]

    admin
    Marketing   /   SEO   /   Technology   /   Wordpress
  • Sentiment Analysis – What is it for?
    04.21.2017
    Sentiment Analysis – What is it for?

    Sentiment analysis – What do people think of us? Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the […]

    admin
    Crowdsoursing   /   Marketing
  • Customer Insight Management – Meaning, Challenges and Opportunities
    04.21.2017
    Customer Insight Management – Meaning, Challenges and Opportunities

    Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For […]

    admin
    Crowdsoursing   /   Lead Generation   /   Marketing
  • Paid search results versus organic search results
    02.22.2017
    Paid search results versus organic search results

    Do you have to pay to be found? The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to […]

    admin
    Advertising   /   SEO
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