Martal Group:B2B Lead Generation and Sales Blog

03.06.2024

Competitive Displacement: The ABM Strategy Most Sales Teams Are Missing

If reviews influence 92.4 percent of B2B buyers, why aren’t we using this feedback as a powerful sales tool? There are golden nuggets of information about your competitors waiting to be discovered on platforms like G2, Capterra, and Clutch. You just have to be able to tell the difference between genuine responses and counterfeit claims.  […]