Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
Lead Generation Agency | The Netherlands
Accelerate Your Growth With Qualified Leads That Convert
a Consultation
-
Launch in 2 Weeks -
Results in 30 Days -
Up to 960 Qualified Leads Yearly
Solving the Most Common Lead Gen Problems for Dutch Companies
- Poor Lead Quality
- Slower Deal Velocity
- Execution Gaps
- Capacity Constraints
- Limited Market Reach
Our B2B lead generation services remove these bottlenecks and replace them with predictable, scalable growth.
A High-Performance B2B Lead Generation Agency
a Consultation
Generate More Leads
Increase your sales leads by up to 66% through coordinated, omnichannel B2B outreach tailored to your ideal customer profiles.
Maximize Conversions
Achieve 2-4x higher conversion rates through advanced tactics like technographic targeting and intent-based outreach.
Accelerate Deals
Reduce your sales cycles by up to 25% with experienced sales professionals who keep deals moving forward.
How Our Lead Gen Agency Drives Revenue Growth
AI and Machine Learning
Full Case Study
Financial Services
Full Case Study
Technology
Full Case StudyOutsourced B2B Lead Generation Services That Scale
We deliver targeted outreach across email, LinkedIn, and cold calls, micro-segmented by ICP to generate sales-qualified leads with relevance and precision.
Data & Control
PROSPECT DATA
Validation + CRM
GTM ENGINE
GTM CAMPAIGN
ORCHESTRATION
outreach
Email | LinkedIn | Calls
QUALIFIED
B2B Leads and
Booked Meetings
Our sales executives with 3+ years of B2B experience handle outreach and qualification with the credibility and judgment your brand deserves.
Our sales teams in North America, Europe, and LATAM engage your prospects with the local context and cultural fluency that drives higher response rates and better conversations.
Built on 15+ years of B2B outbound expertise, our AI supports signal-driven prospecting and real-time optimization to strengthen human sales execution.
Signal-Driven
Prospecting
(Smart sequencing across
channels)
AI-POWERED
ORCHESTRATION
(Smart sequencing
across channels)
Automated
Optimization
(Real-Time Multivariate
Testing)
HUMAN-LED
EXECUTION
With experience across 50+ industries, we quickly adapt to new markets and offers, reducing risk and enabling predictable, scalable pipeline growth.
Technology
Software Development
MSP
Education and training
E-commerce and retail
Telecom
Web Development and UI / UX
AI and Machine Learning
B2B SaaS
Healthcare/Medical
Energy and Solar
Cyber Security
Logistics and Supply Chain
Manufacturing
HR tech
Information Technology
Security and Surveillance
Fintech
Insuretech and Financial Services
Digital Marketing Agency
Cleantech
Marketplaces
Transportation
Consulting
Success Across
50+ Industries
See Verified Client Reviews
“Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects.”
“Their team has consistently delivered meetings with potential clients (from 1 to 2 qualified meetings per week), helping us to expand our reach in the market, which are leading to next stages in the sales cycle and partnerships.”
“We saw a clear increase in qualified leads entering our pipeline, which directly resulted in several new client contracts.”
Our Lead Generation Process
Plan & Align
- Meet your lead gen team
- Confirm ICPs and target markets
- Define the outbound strategy
Launch & Execute
- Approve campaigns and messaging
- Launch multi-channel outreach
- Begin weekly progress reviews
Optimize & Scale
- Identify high-intent leads
- Measure and track performance metrics
- Refine execution to maximize conversions
Recognized Lead Generation Services
Lead Generation Service Plans for Dutch Companies
Tier 1
Lead generationLead generationCreate customized target lists and marketing campaigns, monitor prospect engagement and initiate outbound calls.Get qualified leads delivered to your CRM.
Tier 2
Lead generation & Customer onboardingLead generation & Customer onboardingBuild your deal flow, develop customized offers, facilitate closing process, negotiate with prospects and onboard new clients.
Tier 3
Lead generation, Customer onboarding & Account managementLead generation, Customer onboarding & Account managementBuild your deal flow, facilitate customer acquisition, create and execute long- term strategy for maximizing customer value.
An Agency Designed to Help Dutch Brands Grow
FAQs: Lead Generation Agency in the Netherlands
Is B2B lead generation compliant in the Netherlands?
Yes, when executed correctly. Martal designs compliant outbound strategies based on the target region that prioritize legitimate interest, data minimization, and compliant messaging. We balance LinkedIn, calling, and emailing (when possible) to reduce regulatory risk while maintaining consistent lead flow and performance.
How quickly can we expect qualified leads?
Most clients begin receiving sales-qualified leads within 30 days. Timelines can vary based on your target market, value proposition, ICP complexity, and average sales cycle length, but our onboarding process is built to accelerate time-to-pipeline.
Do you only generate leads in the Netherlands?
No. While we work with Dutch companies, we also support expansion across Europe and North America. Our region-matched, onshore teams use localized messaging and market context to ensure relevance and stronger engagement in each geography.
How is Martal different from a typical lead gen agency?
Martal combines senior sales executives and proprietary AI to run outbound programs end-to-end. We operate the entire system, from strategy and targeting to outreach, qualification, and optimization.
How involved does our team need to be?
Your team is most involved during onboarding, ICP alignment, and periodic strategy reviews. Day-to-day execution, outreach, and follow-up are handled by Martal, keeping your operational workload low while maintaining full visibility into performance and results.