B2B Sales Training

Turn Your Sales Team Into a Revenue-Generating Machine

Equip your team with expert-led training to master prospecting, trust building, and deal closing in a fraction of the time.

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Trusted by

Simplifying Sales Training

Your Team Needs More Than Theory—They Need Results

Mastering key sales skills—like prospecting, relationship building, objection handling, and closing—typically takes 6-12 months. So, while your trainees are ramping up, your revenue could be trending down.

You shouldn’t have to wait months to experience peak productivity from your sales team. The problem is that most programs rely on theory, but real results come from hands-on experience, proven strategies, and expert coaching.

At Martal, we help your team cut through the noise. Our B2B lead generation and sales training programs fast-track skill development so your team isn’t stuck learning—they’re out there selling.

Sales Success in
50+ Industries

Experience With NA,
EU, and LATAM Teams

Trusted By Over
2,000 B2B Brands

Meet Our Sales Trainers

Hire Expert Trainers to Turn Your Team Members into Top-Performers

With decades of B2B sales experience across 50 industries, our expert trainers have helped teams worldwide sharpen their skills, close more deals, and drive revenue growth.

Matt Guthrie

20+ years in B2B sales Los Angeles, CA, US

Venus Powers

20+ years in B2B sales Columbia, SC, US

David Rosenthal

16+ years in B2B sales New York, NY, US

Angela Hamilton

13+ years in B2B sales Tupelo, MS, US

Chris Gizzi

8+ years in B2B sales Rochester, NY, US

Jason Andrews

6+ years in B2B sales Portland, OR, US

Haset Aklilu

7+ years in B2B sales Toronto, ON, CA

Grant Paris

10+ years in B2B sales Dawsonville, GA, US

Sales Training Customized to Your Brand

Train Smarter, Sell Faster, Win More Deals

Your team is closer to success than you think—they just need the right training to unlock it. Our programs remove the guesswork, equipping them with the skills and strategies to generate higher-quality leads and close bigger deals for your business.

Hands-On, Real-World Training

Most training programs teach theory—we train your team to sell your solutions in the field, not a classroom. Through hands-on coaching, they’ll refine their pitch, handle objections, and develop the instincts of a top performer.

Accelerated Skills Development

Sales teams can take up to a year to ramp up—we cut that down to weeks. With expert guidance tailored to your business, your team will learn to prospect with precision, build trust with authenticity, and move deals forward—without the usual pitfalls.

Systematic Path to Sales Mastery

Winning sales teams don’t rely on talent alone—they follow repeatable, scalable processes. We provide your team with battle-tested playbooks, proven outreach strategies, and step-by-step frameworks to turn potential into revenue, deal after deal.

B2B Lead Gen + Sales Training Programs

Choose the Right Program for Your Team

Every sales professional has different strengths, challenges, and goals—our training programs meet them where they are. Whether your team members need to master lead generation or refine their closing skills, we provide expert coaching tailored to their role and experience level.

Martal Academy

B2B Lead Generation Training

Martal Group

B2B Sales Training

Who’s it for: Sales representatives developing their skills in prospecting, lead generation, and appointment setting through outbound marketing.

Who’s it for: Account executives and sales professionals developing their skills in process creation, team building, relationship cultivation, pipeline management, and deal closing.

What’s Included:

Full access to the Martal Academy
Navigating the B2B Sales Environment
Creating Ideal Customer Profiles (ICP) and Targeting Strategies
Crafting Effective Outreach Messaging
Growing Client Relationships Through Sales Calls
Executing Omnichannel Lead Generation
Building and Managing a Sales Pipeline
Tracking and Optimizing Performance

Creating a Playbook and Sales Strategy
Structuring a Hiring, Onboarding, and Training Process
Strengthening Skills for Building Rapport and Earning Trust
Mastering Outbound Sales Through Omnichannel
Optimizing Sales Pipeline Activity and Deal Flow
Improving Sales Leadership and Revenue Growth
Closing Deals With Confidence

Martal Group

B2B Sales Training

Who’s it for: Account executives and sales professionals developing their skills in process creation, team building, relationship cultivation, pipeline management, and deal closing.

What’s Included:

Creating a Playbook and Sales Strategy
Structuring a Hiring, Onboarding, and Training Process
Strengthening Skills for Building Rapport and Earning Trust
Mastering Outbound Sales Through Omnichannel
Optimizing Sales Pipeline Activity and Deal Flow
Improving Sales Leadership and Revenue Growth
Closing Deals With Confidence

Get Started With the Best B2B Sales Training Program

The 3-Step, No-Hassle Path to Sales Mastery

No long ramp-ups, no fluff—just expert training designed to get your team selling faster.

Step 1

Assess &
Customize

We evaluate your team’s experience, sales process, and goals to tailor the training to your business and industry.

Step 2

Hands-On Learning & Coaching

Your team gains real-world experience through engaging one-on-one sessions, role-playing, and expert-led coaching designed to hone their skills.

Step 3

Apply, Track & Optimize

We reinforce learning with training in the field, progress tracking, and strategy adjustments to maximize long-term success.

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15+ Years of Sales Training Experience

Coached Hundreds of Top-Performing Professionals

Flexible and Scalable Programs

Client Testimonials

Real Results from Real Sales Teams

Hear from sales leaders who have strengthened their pipeline and closed more deals with Martal.

“What I found most unique was the professionalism of the team, the quality of the lead generation team, and its management.”

Joao Lucio de Azevedo Filho,
CEO, beecrowd

“…they covered a lot more ground in 6 months than we would have been able to in such a short period of time.”

Caroline Forest,
Mid-Market (51-1000 emp.)

“Very talented and professional team. Martal has customized their approach and services specifically for our team, which has made the process of our cooperation easier, faster and more successful.”

Kate Smith,
Mid-Market(51-1000 emp.)

“ …although our product is highly technical (database management), their insights into the technology market have directly contributed to our team refining our strategy. The follow-up from Martal Group has been consistent, and our messaging has improved week-by-week.”

Joseph McCunney,
CEO & President,
Scalar Labs, Inc.

“In summary, the fact that they provide an excellent ROI and the fact that they’re very innovative and forward-thinking are Martal Group’s two differentiating factors.”

Mark Sewell,
VP of Growth,
clickworker

Train With Our Award-Winning Sales Team

Sales Training You Can Trust

As the #1 lead gen and sales agency worldwide, our trainers are known for their ability to develop top-performing teams that meet goals and accelerate revenue growth.

B2B Lead Gen and Sales Training Pricing

Flexible and Scalable Training Programs

Every sales team has unique challenges, and our training is designed to adapt.

Whether you need foundational training for new reps or advanced coaching for experienced sellers, we offer customized programs tailored to your goals, team size, and budget.

Let’s build a program that works for your team. Contact us today to discuss pricing and receive a customized quote.

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