The impact of the engagement
Incentives Solutions has a stable flow of around 30 market qualified leads every month, Martal Group is engaged in all steps of lead generation cycles for Joopy SaaS platform, creating customized shortlists for mailing campaigns, monitoring engagement, and targeting engaged prospects with the end goal of scheduling a demo call. Martal leads around 10 demo calls per month, independently supporting marketing and sales operation in US and Canada.
Project management performance
Martal fractional sales team is acting as an extension of Incentives inhouse sales and marketing division. Martal team is independent and self-driven, reporting to the VP of sales on a weekly basis. The team is also independently travelling to handle F2F demos and on-premise meetings, attending conferences and presenting Incentives products to channel partners.
Sales strategies used
Our team of sales executives was very creative in improving the multi-channel targeting, sourcing deals via outbound and inbound campaigns, creating accounts with channel partners and managing referrals and driving leads via online references. Our sales teams have create ROI calculators to justify the investment in Joopy Software platform, published the competitive positioning matrix, updated incentivized pricing and more.