Martal
A SOFTWARE DEVELOPMENT COMPANY
GENERATED 15 MONTHS
ABOUT THE SOFTWARE DEVELOPMENT COMPANY
Company Target & Verticals
With over a decade of software development experience, this client offers a team of world-class software creators who are 100% onshore and dedicated to adding value to each initiative. The client focuses on serving finance and healthcare industries within the US, targeting key decision-makers such as CEOs, CTOs, COOs, CIOs, Directors of IT, VPs of IT, and VPs of Operations.
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Industry Software Development
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Company Size 140 employees
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Headquarters Schenectady, NY, USA
Responsible Team:
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David Harris13 y. in sales, Queens County, New York -
Aaron Tobin-Hess5 y. in B2B sales, NYC, NY
Solution
What was the scope of Martal involvement
The goal was to accelerate business growth in the US market by supporting the client’s in-house team in generating high-quality leads and booking sales meetings. Martal was responsible for developing and executing a comprehensive outbound lead generation strategy.
This included creating targeted lead lists, developing personalized email campaigns, leveraging LinkedIn for networking, conducting follow-up calls to nurture leads, and coordinating discovery calls with decision-makers engaged in the purchasing process.
Results & Feedback
The impact of the engagament
By providing a steady stream of qualified leads and booked meetings, Martal helped increase the efficiency and productivity of the client’s in-house sales team. The personalized and targeted approach not only improved the lead-to-SQL conversion rates but also allowed the client to focus more on high-value activities, ultimately driving business growth and expanding their market presence in the US.
In 15 Months, Martal Generated:-
971Leads
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808MQLs
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84SQLs
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54Meetings
Project management performance
Martal’s project management was highly effective, marked by a well-structured workflow and strong communication. The client and Martal met weekly to review pipeline activity, collaborate on optimization tactics, and ensure alignment on the goals and direction of the campaigns.
Sales strategies used
The Martal team implemented several innovative sales strategies tailored to the client’s needs. We conducted discovery sessions to understand the client’s business model, ideal customer profiles, and target companies. Using this information, Martal developed personalized email campaigns and outreach strategies. Our omnichannel approach included segmented campaigns to target specific audience groups in four key US regions, ensuring tailored messaging that resonated with each segment.
Why This Software Development Company Chose Martal
Public Review:
“I appreciate that Martal works onshore for us. We like working with other people within the US because it helps with time zones and communication with potential leads. Apart from that, they also have a good dataset of potential clients. They’re timely, and their onboarding process is smooth.”