Business

A plug-and-play B2B lead generation strategy is kind of like Sasquatch… Some people have claimed to have seen it. Some say, “Look, I have a picture of it!” But it’s just a blurred out mess that you can’t quite make out. And others believe that it’s out there, but have given up any hope of […]

Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]

Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

Lead generation for any startup can be tricky, nobody knows that better than companies like ours. The recent series of events transpiring around the globe due to COVID-19 have caused a wave of uncertainty for many businesses. Whether you are a small restaurant or a large multinational, the effects of the global pandemic have been […]

Martal Group is excited to announce our recent  industry award  from Clutch as a top sales partner. We serve tech companies in the US and Canada by providing  voice services, email marketing, and content marketing. Working exclusively with small and medium businesses gives us the opportunity to understand each company’s unique perspective and specific challenges.  Clutch is […]

There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]

MARTAL GROUP has recently had the privilege of being featured among North America’s prominent B2B Lead Generation companies. Martal’s sales partnership and lead generation solutions have helped our clients reach untapped markets and attract new customers. Martal specializes in tech company representation and outbound campaigning, making sure your technology is properly introduced to potential prospects. […]

Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially apparent […]